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Holiday Tours: Foam

Holiday Tours: Foam
Your rating: None Average: 5.8 (9 votes)

Unfortunately, very affordable.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Other Additional Credits: Cheryl Kietzmann

Comments

Londonpride's picture 131 pencils

i'd never get this without the others.

mrtalented's picture 2181 pencils

why foam?

funky_frogii's picture 2142 pencils

???????????????????????????

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Wordnerd's picture 5288 pencils

it's all about student pranks. unfortunaltely the creators where students in the late 60's

BOOBJOB LOOBCANNON's picture 1872 pencils

'Unfortunately very affordable' a good line.

We're going to need more lube.

Barnabis's picture 28 pencils

Ha ha! Only students would truly 'get' this... which makes it spot on! Awesome campaign!

Jet Propulsion Lab's picture 10602 pencils

I got it.
I mean, it's a very funny campaign (and strategic, I might add.) But I had to spend too much time trying to figure out what was going on while looking at ALL THREE ads at the same time!! And that would never happen in real life.
The line makes complete sense, but then, you have to have gotten the visual gag and the target audience they're aiming to reach.

Like the thinking here, though...

slithers10's picture 112 pencils

S&D

Maybe this for the line?(i'm an art director) >> " just because everyone can afford to go doest mean they should."

Feels like the brand has been made to look like a scumbag only airline i go on holiday to get away from people like that. mmmm not convinced.

dk

pork_eater's picture 509 pencils

Please, keep being an art director.

pork_eater's picture 509 pencils

Please, keep being an art director.

cullers's picture 334 pencils

hehehe. Foam party!

"unfortunately" hehehe.

Guest's picture

It's amazing and nice to know that the ones who created this foam effect which looks more of a bubble bath were students in the late 60's. grand canyon tours from las vegas

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