Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Other Additional Credits: Cheryl Kietzmann
I got it.
I mean, it's a very funny campaign (and strategic, I might add.) But I had to spend too much time trying to figure out what was going on while looking at ALL THREE ads at the same time!! And that would never happen in real life.
The line makes complete sense, but then, you have to have gotten the visual gag and the target audience they're aiming to reach.
Comments
i'd never get this without the others.
why foam?
???????????????????????????
Infected by a virus called CREATIVE
"And ya I Love Everything"
http://addot.blogspot.com/
it's all about student pranks. unfortunaltely the creators where students in the late 60's
'Unfortunately very affordable' a good line.
It's only advertising.
Ha ha! Only students would truly 'get' this... which makes it spot on! Awesome campaign!
I got it.
I mean, it's a very funny campaign (and strategic, I might add.) But I had to spend too much time trying to figure out what was going on while looking at ALL THREE ads at the same time!! And that would never happen in real life.
The line makes complete sense, but then, you have to have gotten the visual gag and the target audience they're aiming to reach.
Like the thinking here, though...
S&D
Maybe this for the line?(i'm an art director) >> " just because everyone can afford to go doest mean they should."
Feels like the brand has been made to look like a scumbag only airline i go on holiday to get away from people like that. mmmm not convinced.
dk
Please, keep being an art director.
Please, keep being an art director.
hehehe. Foam party!
"unfortunately" hehehe.
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