Holiday Tours: Foam

Holiday Tours: Foam

Unfortunately, very affordable.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Other Additional Credits: Cheryl Kietzmann

Your rating: None Average: 5.8 (8 votes)

Comments

Submitted by Londonpride on Thu, 2008-04-17 02:50.

i'd never get this without the others.

Submitted by mrtalented on Thu, 2008-04-17 03:08.

why foam?

Funky_Frogii's picture
Submitted by Funky_Frogii on Thu, 2008-04-17 03:20.

???????????????????????????

Submitted by Wordnerd on Thu, 2008-04-17 03:23.

it's all about student pranks. unfortunaltely the creators where students in the late 60's

Submitted by Baloonatic on Thu, 2008-04-17 10:49.

'Unfortunately very affordable' a good line.

Submitted by Barnabis on Thu, 2008-04-17 03:52.

Ha ha! Only students would truly 'get' this... which makes it spot on! Awesome campaign!

Submitted by Jet Propulsion Lab on Thu, 2008-04-17 10:49.

I got it.
I mean, it's a very funny campaign (and strategic, I might add.) But I had to spend too much time trying to figure out what was going on while looking at ALL THREE ads at the same time!! And that would never happen in real life.
The line makes complete sense, but then, you have to have gotten the visual gag and the target audience they're aiming to reach.

Like the thinking here, though...

Submitted by Shaundannyboy on Thu, 2008-04-17 04:16.

S&D

Maybe this for the line?(i'm an art director) >> " just because everyone can afford to go doest mean they should."

Feels like the brand has been made to look like a scumbag only airline i go on holiday to get away from people like that. mmmm not convinced.

Submitted by cullers on Thu, 2008-04-17 11:07.

hehehe. Foam party!

"unfortunately" hehehe.