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Holiday Tours: Foam

Holiday Tours: Foam
Your rating: None Average: 5.8 (9 votes)

Unfortunately, very affordable.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Other Additional Credits: Cheryl Kietzmann

12 Comments

Londonpride's picture 135 pencils
Londonpride | Thu, 2008-04-17 02:50

i'd never get this without the others.

mrtalented's picture 2175 pencils
mrtalented | Thu, 2008-04-17 03:08

why foam?

funky_frogii's picture 2548 pencils
funky_frogii | Thu, 2008-04-17 03:20

???????????????????????????

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Wordnerd's picture 6617 pencils
Wordnerd | Thu, 2008-04-17 03:23

it's all about student pranks. unfortunaltely the creators where students in the late 60's

BOOBJOB LOOBCANNON's picture 1866 pencils
BOOBJOB LOOBCANNON | Thu, 2008-04-17 10:49

'Unfortunately very affordable' a good line.

We're going to need more lube.

Barnabis's picture 28 pencils
Barnabis | Thu, 2008-04-17 03:52

Ha ha! Only students would truly 'get' this... which makes it spot on! Awesome campaign!

Jet Propulsion Lab's picture 10715 pencils
Jet Propulsion Lab | Thu, 2008-04-17 10:49

I got it.
I mean, it's a very funny campaign (and strategic, I might add.) But I had to spend too much time trying to figure out what was going on while looking at ALL THREE ads at the same time!! And that would never happen in real life.
The line makes complete sense, but then, you have to have gotten the visual gag and the target audience they're aiming to reach.

Like the thinking here, though...

slithers10's picture 112 pencils
slithers10 | Thu, 2008-04-17 04:16

S&D

Maybe this for the line?(i'm an art director) >> " just because everyone can afford to go doest mean they should."

Feels like the brand has been made to look like a scumbag only airline i go on holiday to get away from people like that. mmmm not convinced.

dk

pork_eater's picture 619 pencils
pork_eater | Tue, 2008-09-16 09:49

Please, keep being an art director.

pork_eater's picture 619 pencils
pork_eater | Tue, 2008-09-16 09:50

Please, keep being an art director.

cullers's picture 334 pencils
cullers | Thu, 2008-04-17 11:07

hehehe. Foam party!

"unfortunately" hehehe.

Guest's picture
Guest | Wed, 2009-10-21 08:22

It's amazing and nice to know that the ones who created this foam effect which looks more of a bubble bath were students in the late 60's. grand canyon tours from las vegas

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