Hoje em Dia Newspaper: Woman

When you use drugs, the target is your life.
Stay alive. Say no to drugs.

Advertising Agency: Feeling Comunicação, Belo Horizonte, Brazil
Creative Directors: Fredh Guedes, Marcos Camargos
Art Director: Fredh Guedes
Copywriters: Marcos Camargos, Rodrigo Corrêa
Illustrators: Natanael Gomes, FredhGuedes
Photographer: Shutterstock
Published: September 2012

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5 comments

Shawali's picture
Shawali
8387 pencils

Really? The gun idea is old as hell and the photoshop is beyond terrible.

I guess it was one of these off days...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
26231 pencils

Both ads stink.

Mike Z.'s picture
Mike Z.
16 pencils

Maybe it's a language thing but there is no immediate connection between the word 'target' and the idea of drug taking. And it is the word 'target' which is being used to link drugs and guns.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Interesting visual idea

Love creating ads..

Sales and Marketing's picture
Sales and Marketing
451 pencils

Its again so childish idea.

Speaker I (Sales and Marketing) INDIA

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