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Babies Campaign, Snow leopard

Agency: 
Published/Aired: 
November 2009
Description: 

Campaign promoting the arrival of various baby animals at the zoo.

See the baby snow leopard.
Utah's Hogle Zoo

Advertising Agency: Richter7, USA
Executive Creative Director: Dave Newbold
Creative Directors: Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst

Comments (11)

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Highest Rated

pneuburg's picture
pneuburg
Activity Score 251

First looking at it, makes you wonder what kind of baby is capable of destroying that. Only after reading the tiny type do you realize it's not a human baby.

It's a concept. Most of the ads I viewed today do not have a concept. Everyone seems to prefer pretty pages.

pjn

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

At this point in time, this has to be one of the most predictable, unimaginative, run-of-the-mill, poorly-executed concepts for a "baby animal arrival" ad campaign for a zoo.

There's absolutely nothing memorable or unexpected about any of them.

I apologize if I'm being too harsh. But I think it's a fair observation.

szkwadrat's picture
szkwadrat
Activity Score 210

To mi się podoba! Może wiadomość nie jest tak głęboka ale lubię to.

Stones's picture
Stones
Activity Score 138

I am quite surprised it has a 5.2 rating. I think it is a poor execution

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think it's cute =)

satrianee's picture
satrianee
Activity Score 3748

at least place the comforter on grass or something... The idea feels like a little girl helped the crew.

sirvan's picture
sirvan
Activity Score 29860

These were done for the Bronx Zoo in New York in 2001. Way better. And they won a bunch of awards.

+++

"I love some things, and don't love some other things."

Migzter13's picture
Migzter13
Activity Score 973

Same thing as with the Tiger/stuffed toy idea.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

pencilreturns's picture
pencilreturns
Activity Score 99

What about the background..did the leopard sneak out?

silvi's picture
silvi
Activity Score 4172

parece la imagen del ataque de un león a un bebé.
Inconcientemente, deja una imagen negativa.

pneuburg's picture
pneuburg
Activity Score 251

First looking at it, makes you wonder what kind of baby is capable of destroying that. Only after reading the tiny type do you realize it's not a human baby.

It's a concept. Most of the ads I viewed today do not have a concept. Everyone seems to prefer pretty pages.

pjn

rolling.stone's picture
rolling.stone
Activity Score 2741

Idea is OK but the ambience is not support, it should have been outdoor like elephant one

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~ Quite obviously, I have gathered no moss ! ~

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