Hogle Zoo: Babies Campaign, Snow leopard

See the baby snow leopard.
Utah's Hogle Zoo

Campaign promoting the arrival of various baby animals at the zoo.

Advertising Agency: Richter7, USA
Executive Creative Director: Dave Newbold
Creative Directors: Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst

November 2009


Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

At this point in time, this has to be one of the most predictable, unimaginative, run-of-the-mill, poorly-executed concepts for a "baby animal arrival" ad campaign for a zoo.

There's absolutely nothing memorable or unexpected about any of them.

I apologize if I'm being too harsh. But I think it's a fair observation.

szkwadrat's picture
210 pencils

To mi się podoba! Może wiadomość nie jest tak głęboka ale lubię to.

Stones's picture
138 pencils

I am quite surprised it has a 5.2 rating. I think it is a poor execution

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I think it's cute =)

satrianee's picture
3748 pencils

at least place the comforter on grass or something... The idea feels like a little girl helped the crew.

sirvan's picture
29860 pencils

These were done for the Bronx Zoo in New York in 2001. Way better. And they won a bunch of awards.


"I love some things, and don't love some other things."

Migzter13's picture
973 pencils

Same thing as with the Tiger/stuffed toy idea.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

pencilreturns's picture
99 pencils

What about the background..did the leopard sneak out?

silvi's picture
4172 pencils

parece la imagen del ataque de un león a un bebé.
Inconcientemente, deja una imagen negativa.

pneuburg's picture
251 pencils

First looking at it, makes you wonder what kind of baby is capable of destroying that. Only after reading the tiny type do you realize it's not a human baby.

It's a concept. Most of the ads I viewed today do not have a concept. Everyone seems to prefer pretty pages.


rolling.stone's picture
2740 pencils

Idea is OK but the ambience is not support, it should have been outdoor like elephant one


~ Quite obviously, I have gathered no moss ! ~

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