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Babies Campaign, Giraffe

Agency: 
Published/Aired: 
November 2009
Description: 

Campaign promoting the arrival of various baby animals at the zoo.

See the baby giraffe.
Utah's Hogle Zoo

Advertising Agency: Richter7, USA
Executive Creative Director: Dave Newbold
Creative Directors: Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst

Comments (8)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

fully agree

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~ Quite obviously, I have gathered no moss ! ~

pierrelastname's picture
pierrelastname
Activity Score 2869

and?? no, no, bad ad. in case is an ad.

szkwadrat's picture
szkwadrat
Activity Score 210

I like the idea and the execution. Comparing humans and animals kids is great idea

satrianee's picture
satrianee
Activity Score 3748

this must be the baby orangutan's cradle or any other animal with looooong arms. giraffes have long necks.

never ever trust the first "idea".

Migzter13's picture
Migzter13
Activity Score 973

have to agree with the comment above. Mobiles are suppose to be for arms not necks and heads.
But I still see the direction of this one, considering that most people would connect this picture more simply with someone tall.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

vma64's picture
vma64
Activity Score 26

This whole series is just bad. The whole human angle is not working in these executions. Maybe a little more time in the cooker would have helped.

Chopper's picture
Chopper
Activity Score 1015

Lackadaisical.

silvi's picture
silvi
Activity Score 4172

Why in human ambients? This maby will be more clear in a zoo location.

rolling.stone's picture
rolling.stone
Activity Score 2741

fully agree

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~ Quite obviously, I have gathered no moss ! ~

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