Hogle Zoo: Babies Campaign, Giraffe

See the baby giraffe.
Utah's Hogle Zoo

Campaign promoting the arrival of various baby animals at the zoo.

Advertising Agency: Richter7, USA
Executive Creative Director: Dave Newbold
Creative Directors: Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst
Published: November 2009

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8 comments

pierrelastname's picture
pierrelastname
2869 pencils

and?? no, no, bad ad. in case is an ad.

szkwadrat's picture
szkwadrat
210 pencils

I like the idea and the execution. Comparing humans and animals kids is great idea

satrianee's picture
satrianee
3748 pencils

this must be the baby orangutan's cradle or any other animal with looooong arms. giraffes have long necks.

never ever trust the first "idea".

Migzter13's picture
Migzter13
973 pencils

have to agree with the comment above. Mobiles are suppose to be for arms not necks and heads.
But I still see the direction of this one, considering that most people would connect this picture more simply with someone tall.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

vma64's picture
vma64
26 pencils

This whole series is just bad. The whole human angle is not working in these executions. Maybe a little more time in the cooker would have helped.

Chopper's picture
Chopper
1015 pencils

Lackadaisical.

silvi's picture
silvi
4172 pencils

Why in human ambients? This maby will be more clear in a zoo location.

rolling.stone's picture
rolling.stone
2740 pencils

fully agree

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