Advertisement
Published/Aired: 
October 2007
Description: 

Print advertisment created by Demner Merlicek & Bergmann, Austria for Hochriegl, within the category: Alcoholic Drinks.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Franz Merlicek
Art Director: Felix Broscheit
Copywriter: Monica Prelec
Photographer: Oliver Jiszda
Digital Imaging: Aron Cserveny, Mario Goldsteiner

Comments (10)

Log in or register to post comments

Highest Rated

monicamexico's picture
monicamexico
Activity Score 830

so?

Bilal's picture
Bilal
Activity Score 86

very nice, simple & i like the idea:)

Bilal

dekka's picture
dekka
Activity Score 18
klaussnow's picture
klaussnow
Activity Score 1675

post dates by ivan don't necessarily mean the ads were made public in that order. But i wonder which one did come first.

... its already been done...

Luis Maram's picture
Luis Maram
Activity Score 252

It doesn't matter who did it first. Foxy's are better.

dekka's picture
dekka
Activity Score 18

What? Foxy's are better?! Because of the same concept, the execution of those one are way better than Foxy's dude...

carolg88's picture
carolg88
Activity Score 24

yes, it is. i had to see foxy's to get the idea... the empty space on the lower part of the photography takes much more focus than the upper part, which is the most important part for the full understanding of the ad...

MJ05's picture
MJ05
Activity Score 88

i don't care who was fist thinking this... but this one is muuuuuuuuuUUUUUUUUUUUUCH better than foxy's.
THIS one HAS art direction

MJ

adgoddess's picture
adgoddess
Activity Score 369

neither this or Foxy is convincing - what's the connection between man's shirt and women's breasts looking like a glass of wine and the sparkling wine? pretty loose connection IMHO.

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

These are much stronger than the ads posted a few days a go. The hand does a lot to sell the idea. Good art direction Felix.

monicamexico's picture
monicamexico
Activity Score 830

so?

Advertisement