Hochriegl Sparkling Wine: Woman

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Franz Merlicek
Art Director: Felix Broscheit
Copywriter: Monica Prelec
Photographer: Oliver Jiszda
Digital Imaging: Aron Cserveny, Mario Goldsteiner
Published: October 2007

10 comments

Bilal's picture
Bilal
86 pencils

very nice, simple & i like the idea:)

Bilal

dekka's picture
dekka
18 pencils
klaussnow's picture
klaussnow
1677 pencils

post dates by ivan don't necessarily mean the ads were made public in that order. But i wonder which one did come first.

... its already been done...

Luis Maram's picture
Luis Maram
252 pencils

It doesn't matter who did it first. Foxy's are better.

dekka's picture
dekka
18 pencils

What? Foxy's are better?! Because of the same concept, the execution of those one are way better than Foxy's dude...

carolg88's picture
carolg88
24 pencils

yes, it is. i had to see foxy's to get the idea... the empty space on the lower part of the photography takes much more focus than the upper part, which is the most important part for the full understanding of the ad...

MJ05's picture
MJ05
88 pencils

i don't care who was fist thinking this... but this one is muuuuuuuuuUUUUUUUUUUUUCH better than foxy's.
THIS one HAS art direction

MJ

adgoddess's picture
adgoddess
369 pencils

neither this or Foxy is convincing - what's the connection between man's shirt and women's breasts looking like a glass of wine and the sparkling wine? pretty loose connection IMHO.

jamesrothenburg's picture
jamesrothenburg
554 pencils

These are much stronger than the ads posted a few days a go. The hand does a lot to sell the idea. Good art direction Felix.

monicamexico's picture
monicamexico
830 pencils

so?

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