Hobie Kayaks: Rope
Advertising School: Academy of Art, San Francisco, USA
Art director: Santiago Fernadez
Copywriter: Tor E Fosberg
Illustrator: Raya Golden
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10 Comments
Funny, but anyway I`m confused. Is fishing about relax or killing fish?
hmm what's the message?
I gather this is student work?
If so, I'd send it back for a re-do.
If not, the creatives should resign and find more meaningful employment. This makes no sense whatsoever.
i think fishermen have a guilty (sub)consciousness anyway, so "ruthless killing improves your erection" kind of approach is last thing they need.
Well.. I don't know.. I fish and find this Ad appealing.. hmm.. these illustrations f&@#ng rock!
:::MARK3R:::
nice illustrations
copy sale only 1.99
Yes, the illustrations are a great step. I like the idea that the kayaks have been engineered to be so quiet that the kayakers can sneak up on fish. Keep working on it!
-Natalie
http://www.nataliemarion.com
I feel bad for the fish. =(
Tweet tweet: @ThisAbility
Perfect for this site - scamadsoftheworld site.
illustrations are good..concept is nice...except that knife one...i think the campaign is great
http://doodlewack.blogspot.com/