HMBR Bicycle Lock: The purple bike

More than 99,999 combinations.

Advertising Agency: Grey, Dhaka, Bangladesh
Deputy Worldwide Chief Creative Officer: Per Perdeson
Chief Creative Officer: Syed Gousul Alam
Group Creative Director: Constantine Chew
Creative Director: Nurur Rahman
Associate Creative Directors: Akrum Hossain, Jaiyyanul Huq, Anam Biswas
Art directors: Shariful Islam, Sraboni Chowdhury
Copywriter: Anam Biswas
Production: Mokaram Hossain
Producer: Manami Sunjia Hossain
Head Of Account/Planning: Salahuddin Shahed
Planning Manager: Bitop Das
Senior Strategic Planner: Ummiya Rahman
Account Director: Masud Parvez
Photographer: Saniar Rahman Rahul, istock
Published: March 2014

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tirthomitro's picture
2720 pencils

s u p e r!

they showed me a picture & i laughed
dignity has never been photographed

damnson's picture
2801 pencils

I like the idea, but there are about 99 999 ways to execute it better.

kleenex's picture
25612 pencils


NY Belfry's picture
NY Belfry
1022 pencils

I agree.

tmiltoln's picture
57 pencils

Yeah! Very true. These are three of them!

cowboy69's picture
28 pencils

Wow... Not only your art direction skills are better than those people who did this ad, your copy writing is excellent too! Every agencies in town should hire you.

jihad.tahzeeb's picture
17 pencils

great work :D

cowboy69's picture
28 pencils

Agree the product looks similar but the execution is different. But the bike ones look simpler to crack and they look like crush bikes rather than puzzles.

Chainman's picture
6 pencils

Idea & execution both good.

tmiltoln's picture
57 pencils

Nice idea. Good work...

bobafett's picture
319 pencils

done before in many ways

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