Åhléns: Cat story

Åhléns: Cat story

Endless possibilities.

Advertising Agency: King Stockholm, Sweden
Creative Director: Frank Hollingworth
Art Directors: Helena Redman, Alexander Elers, Daniel Söderstedt
Copywriters: Hedvig Hagwall Bruckner, Pontus Ekström
Photographer: Petrus Olsson

Your rating: None Average: 7 (43 votes)

Comments

Submitted by Ag on Wed, 2007-12-26 17:31.

Copy/Slogan is bullshit...

chinaski's picture
Submitted by chinaski on Tue, 2008-03-18 08:55.

the only bullshit on this page is your comment.

Submitted by Ag on Wed, 2008-03-19 08:21.

Man... It was so long ago... I already changed mi mind...

Submitted by Alex4444 on Wed, 2007-12-26 17:32.

Excellent!

Submitted by Duckman on Wed, 2007-12-26 18:52.

To above - I love that exactly opposite opinions.
_____________________________________________________
Trifles make perfection, and perfection is no trifle.

miko1aj's picture
Submitted by miko1aj on Wed, 2007-12-26 19:10.

yep. i like that opinions also. and this campaign is really excellent.

Submitted by rocketman on Wed, 2007-12-26 19:33.

i think it's an interesting twist on the price tag resource we've seen so much lately.
it takes you by the hand through the whole story and that makes it work.

Submitted by juliongl on Wed, 2007-12-26 22:06.

Nice but not so good, it remains me Master card Ad

Submitted by Richarddd on Wed, 2007-12-26 23:00.

so warm ,i like it

*yes ,it's true.

Submitted by adman007 on Thu, 2007-12-27 01:18.

very good work, i like a lot.

Submitted by butwhatdoiknow on Thu, 2007-12-27 03:19.

i like the kiddie series better,
has more of the "aaww" factor..
still good though..toes up..

everartz's picture
Submitted by everartz on Thu, 2007-12-27 03:38.

...and the cat wo'nt come down so they can do more of these beautiful ads :)
nice... i like it
--
Everartz

luigi's picture
Submitted by luigi on Thu, 2007-12-27 11:20.

A ladder would really help...

Submitted by moisescho on Thu, 2007-12-27 19:29.

fresh and cool way to sell

somendas's picture
Submitted by somendas on Sat, 2007-12-29 05:11.

old idea man. still good though. good work, i like it.

Submitted by Tinglow on Sun, 2007-12-30 03:00.

No way close to Master card. What a disgrace. "There are somethings money cant buy. For everything else, there is Master card" Whoa. Beautiful. But "Endless possibilities", SUXXX>>...

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It comes just like that!

Submitted by ssguixi on Tue, 2008-01-01 19:40.

:)

aSma's picture
Submitted by aSma on Fri, 2008-01-04 11:47.

nice

Submitted by Wordnerd on Tue, 2008-03-18 09:05.

sweet! a five product brief woven into a story. feel like those essays in primary school :)

but yes, the tagline is crap