Åhléns: Cat story
Endless possibilities.
Advertising Agency: King Stockholm, Sweden
Creative Director: Frank Hollingworth
Art Directors: Helena Redman, Alexander Elers, Daniel Söderstedt
Copywriters: Hedvig Hagwall Bruckner, Pontus Ekström
Photographer: Petrus Olsson
19 Comments
Copy/Slogan is bullshit...
the only bullshit on this page is your comment.
Man... It was so long ago... I already changed mi mind...
Excellent!
To above - I love that exactly opposite opinions.
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Trifles make perfection, and perfection is no trifle.
yep. i like that opinions also. and this campaign is really excellent.
i think it's an interesting twist on the price tag resource we've seen so much lately.
it takes you by the hand through the whole story and that makes it work.
Nice but not so good, it remains me Master card Ad
so warm ,i like it
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yes ,it's true.
very good work, i like a lot.
i like the kiddie series better,
has more of the "aaww" factor..
still good though..toes up..
...and the cat wo'nt come down so they can do more of these beautiful ads :)
nice... i like it
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Everartz
| Everartz |
A ladder would really help...
fresh and cool way to sell
old idea man. still good though. good work, i like it.
No way close to Master card. What a disgrace. "There are somethings money cant buy. For everything else, there is Master card" Whoa. Beautiful. But "Endless possibilities", SUXXX>>...
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It comes just like that!
:)
nice
sweet! a five product brief woven into a story. feel like those essays in primary school :)
but yes, the tagline is crap