HIV Foundation/AIDS Council Finland: Places, Woman

HIV Foundation/AIDS Council Finland: Places, Woman
Average: 9 (95 votes)

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Photographer: Jari Riihimäki
Additional credits: Piia Seppälä, Kim Takala
Published: January 2012

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17 comments

vlads's picture
531 pencils
vladsTuesday, February 14, 2012 - 14:49

good campaign everybody here, like it. According with reality and technologies in nowdays.

http://www.behance.net/vlads

chuckieT's picture
706 pencils
chuckieTTuesday, February 14, 2012 - 17:06

I don't like it as a print campaign. The use of the Facebook Places seems random. But as pictures to be shared on Facebook, I think they are great.

khronos's picture
968 pencils
khronosWednesday, February 15, 2012 - 00:16

old and used...no pun intended

andylefty's picture
4426 pencils
andyleftyWednesday, February 15, 2012 - 05:10

I like it. Haven't seen it before.

andylefty's picture
4426 pencils
andyleftyWednesday, February 15, 2012 - 05:10

I like it. Haven't seen it before.

andylefty's picture
4426 pencils
andyleftyWednesday, February 15, 2012 - 05:14

.

youngilvy's picture
127 pencils
youngilvyWednesday, February 15, 2012 - 07:30

easy good

kleenex's picture
15760 pencils
kleenexWednesday, February 15, 2012 - 12:42

I like the concept.

sherbasm's picture
6 pencils
sherbasmWednesday, February 15, 2012 - 13:00

like it but should she really be so smiley?

observant vicky's picture
196 pencils
observant vickyThursday, February 16, 2012 - 05:30

not up to the mark...
ok ok type campaign...

MicheleVirgilio's picture
2631 pencils
MicheleVirgilioThursday, February 16, 2012 - 09:20

i like too :)

http://www.mandarinoadv.com

josemrivera1473's picture
9 pencils
josemrivera1473Thursday, February 16, 2012 - 09:54

Very nice

Muddy's picture
45 pencils
MuddyThursday, February 16, 2012 - 17:56

A good idea spoiled by stock lingerie mannequins.

tantrik_indian's picture
955 pencils
tantrik_indianSaturday, February 18, 2012 - 06:34

...had come here" (?)

~~this paranoid survived!~~

Michaelsmagic's picture
261 pencils
MichaelsmagicMonday, February 20, 2012 - 06:27

vogue 4 gps use love this series

dinesh dixit's picture
33 pencils
dinesh dixitWednesday, February 29, 2012 - 04:34

virginal

Chel's picture
3 pencils
ChelWednesday, February 29, 2012 - 20:02

This may be a campaign about HIV/AIDS awareness, but that’s no excuse. This is blatant misogyny, really sinister stuff that conveys a much more profound message about the female body.

Take another look at it. She’s got a killer smile, but still, you can’t see her eyes. The model is cropped so that she’s essentially headless. What makes her human is gone. What makes her a woman is on display. That’s a very deliberate creative choice.

She is an object to be fucked without a brain or an identity. Worse still, her vagina is a fully indexed destination on a Google map. The visual metaphor is so potent (and porn is so ubiquitous) that this image is more jarring than one in which she shows us her actual pussy.

It’s not about the fact that she’s had sex with Bill Johnson and 19 others. Who gives a fuck? What’s toxic is the idea that they checked into her vagina on Foursquare. It’s saying is that a her private parts aren’t private at all. They’re public. That’s the implicit message in this image, and it’s degrading as hell.

It’s not slut-shaming so much as it’s female-shaming, and it reinforces the age-old cultural narrative that women’s bodies aren’t their own.

And look how we see her. Not only is she faceless, she’s clad only in panties and a bra. Her legs and arms are spread open. She’s bared completely to the viewer.
having more sexual partners does not make one more likely to have HIV/AIDS! it’s actually more about protecting yourself - having safer sex with twenty people means you are less likely to have an STI than someone who has unprotected sex with fewer sexual partners.

why do we continue to slut-shame people in an effort to stop the spread of disease? having sex with multiple partners is not what spreads disease! having unprotected sex is what spreads disease and this ad only vilifies having sex, rather than vilifying having unprotected sex and the difference between those two is the difference between not transmitting a disease and transmitting one. even the tagline “use a condom” is in such small text, when that should be the point of the ad, rather than “look at this slut, having sex is bad.”