HIV Foundation/AIDS Council Finland: Places, Gay

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Photographer: Jari Riihimäki
Additional credits: Piia Seppälä, Kim Takala
Published: January 2012

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4 comments

Tom Megginson's picture
Tom Megginson
448 pencils

Question for any LGBTQ adpeople among you:

http://osocio.org/message/mccann_helsinki_why_so_anal/

mehmety's picture
mehmety
6 pencils

i think there are couple of reasons why there is an anal version:

-the ratio of gay men who are diagnosed with HIV is higher than heterosexual men

-Anal sex carries higher risk of receiving infection for women or men than vaginal or oral sex (so there could be a version for women as well)

-So it obviously gets a better attraction of a gay man which helps creating a stronger awareness for the gay community

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good campaign for me.

mehmety's picture
mehmety
6 pencils

the campaign is very cool.

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