The new Hitachi DVD CAM. Records on rewritable DVD.
Advertising Agency: Team Young&Rubicam, Dubai, UAE
Creative Director: Shahir Ahmed
Art Director/Copywriter: Dinesh Tharippa
Illustrator: Jomy Varghese
Photographer: Sampath Singaraj
Published: February 2006
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Comments
Wah Wah
Seems Y&R is on testosterone these days. Nice.
Just Bitchin
Happy 1985 friends from Dubai.
There Is New Shit Under The Sun. There are still BigBadFatMadaka ideas.
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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
OK, called it "Black Board" so that we cam understand...otherwise not clear at all.
yeah it's not clear at all
i do not get at all, sorry
Too Forced. Dubai, what's going on there?
Cute idea but poorly executed.
You need the title of the ad to understand it
I thought it was a battery in the corner....
... its already been done...
I did too, until I enlarged it and saw that it is the eraser for the board.
I don't know, it's kind of subtle, I think I might like it.
Don't look directley at the light.
......It's....it's beautiful..................Arrrrrrr!
No prizes for guessing my fav movies.
.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana
Doin' it for the points
Go into the light, don't go into the light? What are we supposed to do?
just ok. a bit forced.
Low Definition ad strategy.
Cute but feels off target.
>>>> That's not an ad. THIS is an ad.
would have been clearer and cuter with one of those boards with sand inside.
...or they could have drawn something on the blackboard. it takes a while the way it is now.
"the art director says: whatever I say"
i agree, one of those magnet drawers would have been better, and visible
Its ok, a little hard to spot at first, but it does work once you get it.
Not really blowing my bone though.
6/10
BUGGERS
www.aaasmith.blogspot.com
First I thought it was a battery in the corner.... stuppied oneeeeeeeeee, pls. delete from here................
I actually really like this. Its unexpected and it requires you to think about it for a few seconds to “get it”. And the fact that it doesn’t try and tell you what’s going on through a clever headline impresses me. If you get your audience to think about it for just a few more seconds to understand it they feel rewarded and subsequently remember your brand more.
nice concept, everything else fell through.
Never got it, sorry!
Pls put a chalk there.
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