Hispanic Against Drunk Driving: Peter and the Wolf

Monsters do exist. If you drink, don't drive.

Advertising Agency: Concept Café, Miami, USA
Creative Director: Salvador Veloso
Associate Creative Director: Sebastian Moltedo
Art Director: Pablo Del Fabbro
Copywriter: Sebastian Moltedo
Illustrator: Bob Dob
Published: December 2012

5 comments

sanitizing_wipe's picture
sanitizing_wipe
68 pencils

i love the illustrations, but the execution doesn't fit the purpose of these ads. They feel very self-indulgent, as if the target audience was completely ignored. There's no way these would make a potential drunk driver think twice about getting in a car drunk.

bakamono's picture
bakamono
1004 pencils

As if drunk people think ;)

I do agree that most of the recent drinking and driving ads do nothing in terms of "making drunks think".

because therefore it is

kleenex's picture
kleenex
34165 pencils

OMG!!!!

printlover's picture
printlover
565 pencils

fun

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