Hishgad Scratch & Win: Car

It's not millions. But it's a lot of money.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Director: Shani Gershi
Creative Director: Ida Markovits-Twig
Art Director: Gabi Kikozashvili
Copywriter: Lior Shvartz
Illustrator: Hezi Josef
Executive Client Manager: Dror Tankus
Client Supervisor: Einav Meirovich
Client Executive: Alon Goldman
Published: December 2012

7 comments

certaintly's picture
certaintly
4056 pencils

great execution. good line.

Andrej Troha's picture
Andrej Troha
613 pencils

Point of scratch lotto is, that you don’t know what’s under that silver ink… so this ad is misleading and does not work.
Plus: who picks 2010 Camaro over Eleanor?!?

alex razzaghi's picture
alex razzaghi
243 pencils

Yup

kleenex's picture
kleenex
34600 pencils

not a bad idea.

fcostausb's picture
fcostausb
173 pencils

good idea.

niceidea's picture
niceidea
133 pencils

nice

toonarmy11's picture
toonarmy11
11 pencils

Great Ad...

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