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Agency: 
Published/Aired: 
May 2012
Description: 

Print advertisment created by Grey, Brazil for Hipoglos, within the category: Pharmaceutical.

When your baby cries, every second lasts an eternity. Hipoglós. The best baby rash cream.

Advertising Agency: Grey 141, Sao Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Director: Pedro Cappeletti
Art Directors: Ricardo Sarno, Patrícia Medeiros
Copywriter: Pedro Lazera
Photographer: Ricardo Sarno
Art Buyer: Cristiane Medeiros
Account Manager: Raquel Alvares

Comments (6)

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Highest Rated

AdventureAd's picture
AdventureAd
Activity Score 215

I got it but it is a little bit confuse

lpgatti's picture
lpgatti
Activity Score 339

very good!

Lp Gatti

killazol1's picture
killazol1
Activity Score 354

i like the insight. and the execution. i like it all

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1415

Mais claro a idéia do que a primeira! gosto mais dessa!

artyduran's picture
artyduran
Activity Score 1582

This is not clear. It could easily be mistaken for different levels of light intensity. The concept is OK, but the execution didn't deliver.

mertos's picture
mertos
Activity Score 904

no

AdventureAd's picture
AdventureAd
Activity Score 215

I got it but it is a little bit confuse

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