Nothing in this makes you want to unwind. you can get stressed seeing such stuff. the newspaper is rolled up in a bunch(how unwound is that). this ad is saying something and conveying something else. tchh! tchh!
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If it dont sell it aint creative
You'd think they would show people actually unwinding, as opposed to wound up. This is the beginnings of an ok concept, but they could have tried pushing the 'unwind' idea visually a bit harder.
Why would anyone even send this to AOTW to be put up?? It should be kept right at the bottom of a drawer, underneath an old CI manual that no one's ever gonna pull out.
Comments
Half arsed attempt.
Is this the real O&M?
Come on.
>>>> That's not an ad. THIS is an ad.
Nothing in this makes you want to unwind. you can get stressed seeing such stuff. the newspaper is rolled up in a bunch(how unwound is that). this ad is saying something and conveying something else. tchh! tchh!
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If it dont sell it aint creative
Zilch. Sorry, pals.
Avijith,
Could you come across to my office and explain the idea please?
Obviously the visual came first, then the headline. Then the planner wrote the strategy.
Desi
www.DesiCreative.com
I found it exact oposite meaning...I don't for hwhat extend I am right.
"Idea never die"
www.mikeyonjan.blogspot.com
http://merobarema.blogspot.com
What a lame, cack idea, come on.
2/10
You'd think they would show people actually unwinding, as opposed to wound up. This is the beginnings of an ok concept, but they could have tried pushing the 'unwind' idea visually a bit harder.
3/10
"Now push the 'Make it good' button."
Doin' it for the points
Top half she look pert relaxed and unwound. Is this newspaper for her legs instead of her head?
ha ha
is there life before death?
Why would anyone even send this to AOTW to be put up?? It should be kept right at the bottom of a drawer, underneath an old CI manual that no one's ever gonna pull out.
awful. all that trouble for this?
this released all over...and we O&M fans were surprised to find such mediocre work, seriously!
after reaching amazing heights in the creative sphere, O&M is certainly not doing justice to its own reputation.
c'mon, abhijit avasthi is d same guy who did award winning fevicol ads...and then this... such a let down :/
~ old habits die hard, older ones never do ~
100% agreed.
Oh my god. You also owe me 20 seconds of my time for seeing this.
I'm going into dept at this range. I'm gaining time with campaigns you approve though? What's the balance?
The balance is still good mate. And I like to see the bad ads too. They make the good ads even better.
It's funny to see Mr. Huges (or Mr. Doria, I don't know) writing his comment for bad ads. Please, continue to send trashy stuff.
Agreed, Mr Huges.
Someone has to say No to these guys, because no-one else is.
good enough isn't good enough
>>>> That's not an ad. THIS is an ad.
I agree with Dadzarat on pushing the unwind idea a bit further. Looking at this pic only makes me feel more tied up.
Most times, worst enemies used to be best friends...
same concept used twice, same company! for diffrent product!
chkout the link
http://adsoftheworld.com/media/print/cadburys_ulta_perk_knot?size=_ori...
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