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Hindustan Times: Unwind, 2

Hindustan Times: Unwind, 2
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HT Cafe
Daily entertainment magazine with Hindustan Times.

Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Abhijit Avasthi
Art Directors: Ashish Naik, Siddharth Dutta.
Copywriter: Manoj Shetty.

Comments

Rog's picture 6110 pencils

Half arsed attempt.
Is this the real O&M?
Come on.

>>>> That's not an ad. THIS is an ad.

DK's picture 43 pencils

Nothing in this makes you want to unwind. you can get stressed seeing such stuff. the newspaper is rolled up in a bunch(how unwound is that). this ad is saying something and conveying something else. tchh! tchh!

---------------------------------
If it dont sell it aint creative

me thinks's picture 722 pencils

Zilch. Sorry, pals.

alter ego's picture 20 pencils

Avijith,

Could you come across to my office and explain the idea please?

Desi's picture 1052 pencils

Obviously the visual came first, then the headline. Then the planner wrote the strategy.

imke's picture 472 pencils

I found it exact oposite meaning...I don't for hwhat extend I am right.

"Idea never die"

www.mikeyonjan.blogspot.com

A. J. SMITH's picture 2850 pencils

What a lame, cack idea, come on.

2/10

Disco Munky's picture 3839 pencils

You'd think they would show people actually unwinding, as opposed to wound up. This is the beginnings of an ok concept, but they could have tried pushing the 'unwind' idea visually a bit harder.

3/10

"Now push the 'Make it good' button."

Doin' it for the points

Yokel's picture 608 pencils

Top half she look pert relaxed and unwound. Is this newspaper for her legs instead of her head?

Ney Frances's picture 660 pencils

ha ha

is there life before death?

Vudu6's picture 75 pencils

Why would anyone even send this to AOTW to be put up?? It should be kept right at the bottom of a drawer, underneath an old CI manual that no one's ever gonna pull out.

act's picture 531 pencils

awful. all that trouble for this?

chintan ruparel's picture 1518 pencils

this released all over...and we O&M fans were surprised to find such mediocre work, seriously!

after reaching amazing heights in the creative sphere, O&M is certainly not doing justice to its own reputation.

c'mon, abhijit avasthi is d same guy who did award winning fevicol ads...and then this... such a let down :/

~ old habits die hard, older ones never do ~

kre8's picture 993 pencils

100% agreed.

Dick Huges's picture 939 pencils

Oh my god. You also owe me 20 seconds of my time for seeing this.

ivan's picture

I'm going into dept at this range. I'm gaining time with campaigns you approve though? What's the balance?

Dick Huges's picture 939 pencils

The balance is still good mate. And I like to see the bad ads too. They make the good ads even better.

lsadunb's picture 581 pencils

It's funny to see Mr. Huges (or Mr. Doria, I don't know) writing his comment for bad ads. Please, continue to send trashy stuff.

Rog's picture 6110 pencils

Agreed, Mr Huges.

Someone has to say No to these guys, because no-one else is.

good enough isn't good enough

>>>> That's not an ad. THIS is an ad.

brandsurgeon's picture 693 pencils

I agree with Dadzarat on pushing the unwind idea a bit further. Looking at this pic only makes me feel more tied up.

Most times, worst enemies used to be best friends...

ziyad_pa's picture 58 pencils

same concept used twice, same company! for diffrent product!

chkout the link
http://adsoftheworld.com/media/print/cadburys_ulta_perk_knot?size=_ori...

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