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Himalayas Tibet

Published/Aired: 
December 2006

Santafe
Hyundai
Drive your way

Advertising Agency: The Jupiter Drawing Room, Cape Town, South Africa
Creative Director: Livio Tronchin
Art Director: Jamie Mietz
Copywriter: Khaya Dlanga

Comments (17)

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Highest Rated

jusfly's picture
jusfly
Activity Score 9

REALLY LIKE THIS.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Borrowed interest, but VERY conceptual.
I think this can also be a great outdoor/transit poster as well.

Nice.

drizae's picture
drizae
Activity Score 503

Nice way to reverse what could've been just another borrowed interest ad.

Fail Harder.

popdistortion's picture
popdistortion
Activity Score 1592

JDR is always good for ideas.

amit sonar's picture
amit sonar
Activity Score 12

this camp recoil safare ads but nice

Justin's picture
Justin
Activity Score 176

This is awesome.

Well done guys, great idea, great illustration, great art direction.

LSR's picture
LSR
Activity Score 17

Nice, although it looks like the car is about to fall from the cliff.

thecharles's picture
thecharles
Activity Score 104

Does no one remember Waldo? Great art direction? Its Waldo.

johann.s's picture
johann.s
Activity Score 112

ok, you can drive your way ... but where is the idea?

ChuckNorris's picture
ChuckNorris
Activity Score 834

yeah...really, what's the idea?

Justin's picture
Justin
Activity Score 176

Are you kidding?

it's a great idea. the game 'Wheres Wally?' Remmember? The point was to find Wally. With this car the game gets even harder.

Get it? Got it! good.

Skor's picture
Skor
Activity Score 208

I totally dont get it..

Ok.. Car, Waldo with a camera, nice illustration...

and??

the_ashlands's picture
the_ashlands
Activity Score 1394

i cant believe some of you people....how can you not get this??

Danie Craine's picture
Danie Craine
Activity Score 2

You guys don't this ad? Maybe advertising is not for you.

Skor's picture
Skor
Activity Score 208

please enlighten..

the_ashlands's picture
the_ashlands
Activity Score 1394

ok, have you ever looked thru a wheres waldo book? the object is to find waldo...this is a spin-off on that idea. instead of waldo being somewhere within a mass of people he is hidden away in a remote area in the himalayas..but youd never know that if you didnt have this suv to get you there to look.

i suppose the 'drive your way' tag could have been better(then again its best not to spell out an ad)...the concept is amazing.

Example's picture
Example
Activity Score 99

That is a problem you often face working on international brands...you can't just change their pay off line or adapt it for certain markets, you have to use to the best of your ability. I think this is a good attempt at bringing a rather bland positioning to life.

jusfly's picture
jusfly
Activity Score 9

REALLY LIKE THIS.

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