18 comments

Axxl's picture
Axxl
208 pencils

O____X is definitely unnecessarily.
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mikelite's picture
mikelite
1031 pencils

what the deuce is going on here? is that one of snow white's dwarves dropping his drawers?

Zulu's picture
Zulu
84 pencils

Pretty good. I agree with Axxl. The headline isn't necessary.

mikelite
The character is Obelix from the Asterix and Obelix cartoons. He is, as the Americans would say, "big boned."

Does that make sense now.

pindaro's picture
pindaro
526 pencils

Maybe they are trying to relate de letter missing "beli" with the word Belly.

None the less, I think is an old idea.

Guest's picture
Guest

Two ideas on the same ad reduces the streght of the idea.
My advice is: pick one (in my opinion the pants) and cut everthing else. (Dont apply this with the logo, duh!)

GrandChamp's picture
GrandChamp
97 pencils

Y&R is going down the tubes.

dopppsy's picture
dopppsy
67 pencils

exactly what i told dugul. the headline is unecessary.

deeplydippy's picture
deeplydippy

REMOVE THE HEADLINE. other wise it's nice.

Zeid's picture
Zeid

It's a bit too 'suggestive' for a conservative audience like Abu Dhabi.

Pants down in a hotel ..... well, that can mean a lot lof things.

Cerebrum Conexus's picture
Cerebrum Conexus
12 pencils

Obelix is really strong and don't need to go to a fitness club! It's an easy but bad idea.

Guest's picture
Guest

obelix is for people like the abu dhabians. they dont know western culture at all.

popdistortion's picture
popdistortion
1594 pencils

Exactly. I doubt that they grew up with Asterix comic books and know these characters. Boring ad, no concept and no "big" idea.

pradeep's picture
pradeep

good but it is not very good

joseph's picture
joseph

When I saw Hilton and pants down, I instantenously thought of Paris, Paris Hilton:)

Guest's picture
Guest

This ad was finalist in NY Festival im right?

dugul74's picture
dugul74
16 pencils

yes it was a finalist at the new york festivals...

chandra's picture
chandra

Example in how you can ruin an idea. From O---- to X? You mean you need
XXXXtra large clothes afterwards?

dugul74's picture
dugul74
16 pencils

the idea behind O _ _ _ _ X is the "beli is missing from the word OBELIX as in to convey loose your belly at the gym....like others have said two ideas in one doesn't work.....so the confusion.

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