Agency: TEAM/Young & Rubicam, Abu Dhabi, United Arab Emirates
Art Director: Krishnagopal Kodoth
Copywriter: Maria Rego Menezes
Creative Director: Satyan Nair
Graphic Artist: Shajil Anthapan
Production manager: Maher Daouk
Digital Illustrator: Sumeda Rathnapala
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Comments
O____X is definitely unnecessarily.
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what the deuce is going on here? is that one of snow white's dwarves dropping his drawers?
• http://mikelightman.com/blog •
Pretty good. I agree with Axxl. The headline isn't necessary.
mikelite
The character is Obelix from the Asterix and Obelix cartoons. He is, as the Americans would say, "big boned."
Does that make sense now.
Saving my wit for the comments
Maybe they are trying to relate de letter missing "beli" with the word Belly.
None the less, I think is an old idea.
www.pindaro.info
Two ideas on the same ad reduces the streght of the idea.
My advice is: pick one (in my opinion the pants) and cut everthing else. (Dont apply this with the logo, duh!)
Y&R is going down the tubes.
exactly what i told dugul. the headline is unecessary.
dopppsy
REMOVE THE HEADLINE. other wise it's nice.
It's a bit too 'suggestive' for a conservative audience like Abu Dhabi.
Pants down in a hotel ..... well, that can mean a lot lof things.
Obelix is really strong and don't need to go to a fitness club! It's an easy but bad idea.
obelix is for people like the abu dhabians. they dont know western culture at all.
Exactly. I doubt that they grew up with Asterix comic books and know these characters. Boring ad, no concept and no "big" idea.
http://www.reinhardkrug.de/
good but it is not very good
When I saw Hilton and pants down, I instantenously thought of Paris, Paris Hilton:)
This ad was finalist in NY Festival im right?
yes it was a finalist at the new york festivals...
Example in how you can ruin an idea. From O---- to X? You mean you need
XXXXtra large clothes afterwards?
the idea behind O _ _ _ _ X is the "beli is missing from the word OBELIX as in to convey loose your belly at the gym....like others have said two ideas in one doesn't work.....so the confusion.
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