Hiltl Vegetarian Restaurant: Player, 1

There's a vegetarian in every football player.
Hiltl. The Vegetarian Caterer at Euro 2008.

Advertising Agency: Ruf Lanz
Creative Directors: Markus Ruf, Danielle Lanz
Copywriter: Torsten Maas
Art Director: Marcel Schlaefle

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26 comments

Guest's picture
Guest

I think you have misunderstand here

there is no vegetarian, he is just happy so he pray for Allah. THAT IS IT

Guest's picture
Guest

thats the idea

Guest's picture
Guest

?????

Guest's picture
Guest

i guess that muslims would be offended...dont u think ?

Guest's picture
Guest

This is a stupid act and irresponsible from the responsible for design, The performance of worship can not be underestimated, And can not be used as expression of something else in this disgraceful way.

I call on preventing it from publishing.

Guest's picture
Guest

I don't get it.

Guest's picture
Guest

Cannes Grand Prix!

Enas's picture
Enas
741 pencils

Cannes Grand ur as@#$%!

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

marcel7's picture
marcel7
996 pencils

If this is a Cannes Grand Prix then Cannes is a Bad Prix.

jsantanaxp's picture
jsantanaxp
397 pencils

Sick ad.

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http://comunique9.blogspot.com

Guest's picture
Guest

I think these ads have been released during recession

Guest's picture
Guest

stupiddd...stuppidd...stupidddd

Guest's picture
Guest

very bad

Guest's picture
Guest

noooooooooooooo man...

Guest's picture
Guest

FAIL!

Osama Nofal's picture
Osama Nofal
196 pencils

What about making fun of a priest for example in a Muslim company’s campaign? What would you feel then? You humiliate a Muslim, an Egyptian, an athlete and a liberated person in one shoot, you score a goal!! You know what… a Muslim would never do something like that

I suggest REMOVING this ad immediately

Regards,
Osama Nofal

Guest's picture
Guest

muslims should be humiliated....they are sick ugly useless pieces of sperm(of some ugly guy)...they are fuking terrorists ...Shoot Them on Sight AND SAVE HUMANS...as for the ad...its ok typies..

sneakyhands's picture
sneakyhands
1857 pencils

just stop. these have nothing to do with islam. the goalie here is devastated/disappointed because the other team just scored. throwing himself to the ground, he looks like a grazing animal, ergo he is a vegetarian. unfortunately, it seems that his pose is easily misunderstood as a tasteless parody of prayer.

now, since nobody else seems to be talking about the ad: the client is interesting. i'm not sure if the concept is funny enough to make an entire campaign work. obviously the executions don't work due to an explosive misunderstanding. the taste imagery isn't quite there either. vegetables should taste fresh and enriching, not like grass. maybe if a player dribbled through a stadium garden. or what would the hooligans do with a salad bar? food fight? i really don't know. like i said it's an interesting client.

Osama Nofal's picture
Osama Nofal
196 pencils

Of course not… have you ever watch when a Muslim team scores a goal!! He prays to god thanking him of the achievement not just throwing himself to the ground!! The real parody is when you talk about religion... something you put behind your back… something you didn’t taste before; then make fun of a prayer

When we talk about religion nothing else matter.

Regards,
Osama Nofal

Guest's picture
Guest

aways form offending us moslems...it always a cheap way out of creative thinking and coming up with a good concept to just use any one doing something and putting it a different context...so its not only lack of ethics but creativity as well.

Guest's picture
Guest

malísimo.

Guest's picture
Guest

plz remove this ad immediately, in Islam if u want thank the God ( ALLAH ) u can pray any where, any time, any place & any direction. plz u insulting Islam & all muslems by this ad

Guest's picture
Guest

you sick . stupid ad

Guest's picture
Guest

bad idea

Guest's picture
Guest

very very very BAD and SICK .

Guest's picture
Guest

i think you should change your carrier it has nothing to do with creativity...your are pathetic!!! and your company will reach no where except hell.

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