Hiltl Vegetarian Restaurant: Player, 1

What about making fun of a priest for example in a Muslim company’s campaign? What would you feel then? You humiliate a Muslim, an Egyptian, an athlete and a liberated person in one shoot, you score a goal!! You know what… a Muslim would never do something like that

I suggest REMOVING this ad immediately

just stop. these have nothing to do with islam. the goalie here is devastated/disappointed because the other team just scored. throwing himself to the ground, he looks like a grazing animal, ergo he is a vegetarian. unfortunately, it seems that his pose is easily misunderstood as a tasteless parody of prayer.

now, since nobody else seems to be talking about the ad: the client is interesting. i'm not sure if the concept is funny enough to make an entire campaign work. obviously the executions don't work due to an explosive misunderstanding. the taste imagery isn't quite there either. vegetables should taste fresh and enriching, not like grass. maybe if a player dribbled through a stadium garden. or what would the hooligans do with a salad bar? food fight? i really don't know. like i said it's an interesting client.