Hiltl Vegetarian Restaurant: Lion
Sure to make everyone enjoy vegetarian food. Hiltl Vegetarian Restaurant.
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Directors: Marcel Schläfle, Lorenz Clormann
Copywriter: Maas Torsten


13 Comments
10
bite me
10
At first sight, it looks like a tongue. (4)
A tongue? Come on!
hahaha tongue?? Come on
Actually, on the thumbnails it did look like a tongue.
Anyway, I didn't care for the photoshop which brings the entire idea down for me.
ha ha ha looks funny...love it !!!
what is this all about? vegetarian and you show a carnivorous animal? I don't get it.
exactly ... vegetarian and he shows a carnivorous animal to say, we'll make sure you (carnivorous) will enjoy vegetarian food.. a lot !!
PS: nice idea
oh...so that was supposed to show the lion licking. the tongue looks like something that was stuck there...like a piece of paper.
A carnivorous animal with rabbit (vegetarian) teeth. That's the "turning" everyone into vegetarian. Quite easy to get.
AWESOME
It's a nice idea and nicely executed. But in my mind rabbits are not the stereotype of vegetarian animals. Cows maybe.