Hiltl Vegetarian Restaurant: Hamburger

This is not a hamburger.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
Illustrator: Ernst Feurer

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1 comment

NY Belfry's picture
NY Belfry
1045 pencils

Isn't the very premise of the vegan audience is to look away from meat? This ad backfired.

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