Hiltl: Girl

Our new vegetarian restaurant makes even meat enthusiasts curious.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Lorenz Clormann
Copywriter: Nicole Glaus
Photographers: Stefan Minder, Felix Schregenberger

December 2007


everartz's picture
7609 pencils

she shouldnt be looking at the camera.. the shot isnt saying that she was looking at a dish or something in the restaurant!

| Everartz |

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

it took me ages to realise they were supposed to be making pig nose's.
I just thought they were pressing the glass in that "ooh that looks tasty" way.

Don't think the idea really comes across as it was intended.
tho the styling and casting works really well, maybee should have been cows and some other animals as well.


panasit's picture
687 pencils

I didn't get the pig's nose either, but even if they didn't, the copy explains all you need to know to get the ad.

Just people looking curious at us is enough to have stopping power.

--good idea is enemy of great idea

imke's picture
472 pencils

Guys I had to do the same from my monitor....I felt the idea in itself is good ...but..not relevancy

"No think is impossible"

wasatt's picture
65 pencils

___why are they looking the camera, where is the plate?

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