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Hills

Published/Aired: 
June 2007
Description: 

minimal impact on the environment. Hybrid synergy drive

Advertising School: Miami Ad School, Miami Beach
Creative Director: Paul Ewen
Art Director: Guenduez Erdil
Copywriter: Lauren Oliver

Comments (14)

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Highest Rated

elguardian's picture
elguardian
Activity Score 2

smart's campaing won the great prix FIAP 2007, in my opinion the Toyota work is the same idea an concept, but with an different aplication.

copy or coincidence?????

creative420's picture
creative420
Activity Score 279

I don't know.. had to go through the entire campaign coupla times.. but still the WOW factor is missing.. Execution is good on a students level.. but dunno what is missing.. I guess I'll wait for few other creative to comment on this.

futura's picture
futura
Activity Score 148

The wow is guess that the car is kinda hiding because it's not effecting the nature. Nice visual, good concept. Like it ;)

matat's picture
matat
Activity Score 40

i dont get it, please help coz i feel stupid....

creative420's picture
creative420
Activity Score 279

Yeah.. but the Smart one is Awesome!!

matat's picture
matat
Activity Score 40

oh i just got it, its cute, small impact on the enviroment...not WOW, but nice.

futura's picture
futura
Activity Score 148

The students who have done it produced it 2 years ago ;) but the smart one is nice too.

Tapper's picture
Tapper
Activity Score 490

I think I get your opinion on this now Futura. Only just after 3 times. Its been done for smart car, end of story.

Strip. Strip. Strip.

creative420's picture
creative420
Activity Score 279

Hey Futura! You sound like one of the staff people at Miami Ad School. Bet you're defending this idea for past 2 years I guess. :p It is a decent take but Smart Campaign is awesome.

futura's picture
futura
Activity Score 148

Hey Neimad, it's been done for Toyota first, now this is the end of the story.

Hey creative420. I am not a staff member and not defending it at all, just giving my opinion like you too.

Stigset's picture
Stigset
Activity Score 1454

How do you know it was done 2 years ago then ?

creative420's picture
creative420
Activity Score 279

Hey Mr. Futura! Don't contradict your name. Predict. Stop wasting your time from defending it. Judgement is scribbled. Lets just wait for some new postings.

Joe76's picture
Joe76
Activity Score 772

Could somebady plz explain it to me? I still don´t get it :( ...or maybe it just doesn´t working for me. Help.

Maxwedge's picture
Maxwedge
Activity Score 558

This one works better, but still a pretty straight line concept. The bean counters will like the cheap production budget.

elguardian's picture
elguardian
Activity Score 2

smart's campaing won the great prix FIAP 2007, in my opinion the Toyota work is the same idea an concept, but with an different aplication.

copy or coincidence?????

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