Highways Agency: Smarter driver

Think Ahead, Move Ahead

As part of its ongoing campaign to encourage drivers to be prepared for severe weather, the Highways Agency commissioned integrated marketing agency iris to create a series of posters for Winter 09/10 highlighting the need to plan and prepare before they hit the road. This meant encouraging drivers to keep their car well-maintained, check their route before setting off, and pack an emergency kit just in case. iris enlisted multi-disciplinary design boutique I Love Dust to provide striking illustrative typography to bring to life the simple and actionable messaging to give great standout across an outdoor and print campaign. Just as well considering the 09/10 winter has thrown up some of the most extreme driving conditions the UK has seen in many years.

Advertising Agency: Iris, UK


silvi's picture
4172 pencils

This one is the best. Great graphic.

Madeinmelmac's picture
116 pencils

this is terrible...a 90`s ad in 2010...c'mon!

rfm399's picture
14 pencils

you WOULD like this ad and not the Diesel ads...

raghavendra's picture
232 pencils

i like it...especially the caption

premc's picture
917 pencils

like the 90's retro style.


beardnglasses's picture
25 pencils

this really isn't anything special

patUDAY's picture
436 pencils

Consistency of bad work. Why is it here.

UDAYpatwardhan@+91 22 98206 54722

cruzialx's picture
194 pencils

7/10 for the effort

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