22 comments

copycomoelcopi's picture
copycomoelcopi
822 pencils

pretty and simple. good one.

Kanti's picture
Kanti
48 pencils

Really cool

chintan ruparel's picture
chintan ruparel
1516 pencils

spot on! good job. is the sky texture intentional?

~ old habits die hard, older ones never do ~

jsn's picture
jsn
83 pencils

nice idea, but wrong ripples. If you ever watch discovery, crocodiles vibrates their body and make the water surface "dance", another good example is Jurassic park, the vibrating glass.

tiny_wordz's picture
tiny_wordz
325 pencils

sori folks, i'mlost here!!! whatz dis about?

ellehcimeo's picture
ellehcimeo
3522 pencils

As far as I can tell, this is about sound. Maybe the Hi Fi Club has something to do with speakers or music. But it would appear that whatever it is, it delivers sound so powerful that it would create waves in a lake.
Am I close?

the_ashlands's picture
the_ashlands
1394 pencils

pretty sure your right...

mumbojumbo's picture
mumbojumbo
20 pencils

Cool stuff.

tiny_wordz's picture
tiny_wordz
325 pencils

thx, ellehcimeo. if that's what it's suppose to be saying then it's cool. though it looks a bit too unreal. i think the visual is not strong enough. that's my opinion (could be wrong).

justpassingby's picture
justpassingby
1368 pencils

is everyone serious?
this is terrible.
Look at the house and trees, can they look any worst?
who has a house on an island like that?

The idea of a water ripple from a strong sound system is good but this is way too forced.

ripster's picture
ripster
152 pencils

for which reason do we look on absolute realism in ads?

this is nonsense

it's a funny, gets to the point pretty fast and presents the idea well for this region which is extremly low populated, having a lot of islands, peninsulas and lakes.

the art direction could be even more simple, but what does look so worse on forest and house???

Guest's picture
Guest

i do not know if you ever been in Sweden, but this is exactly how it looks.
The houses are exactly in that style, the forest looks exactly like that, lakes look exactly like that, sky looks exactly like that. Perfect!
And Yes, people do have houses like that, on an island. But I am sure that this picture is fake, as the house (and the whole island) is too small comparing to the trees around.

And to the waves on the water: maybe its possible that its not the sounds waves that are creating the water waves, but rather the vibration of the island, that would only vibrate to more base, and therefor creating more "structured" waves.

And Yes, Hi-Fi Club is an electronic store with focus on speakers.

hang-the-dj's picture
hang-the-dj
1262 pencils

Done. And done better.

Check out Bose Marine Speakers by Saatchi's Aukland.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Yep. Done WAY better.

http://photos1.blogger.com/blogger/4253/3035/1600/marine.air1.jpg

http://photos1.blogger.com/blogger/4253/3035/1600/marine.air.2.jpg

http://photos1.blogger.com/blogger/4253/3035/1600/marine.air.3.jpg

Sorry they're not a bit bigger. These were the only versions I could find. Logo down bottom says "Bose Marine Speakers"

drizae's picture
drizae
503 pencils

Jurassic Park - Spielberg
Hi-fi club - Spilberg

Fail Harder.

dubaipimp's picture
dubaipimp
24 pencils

Maybe done but good crafting.

justpassingby's picture
justpassingby
1368 pencils

for dubai standard maybe but the crafting is terrible. view it large

atulspande's picture
atulspande
182 pencils

who is throwing stones inside on the floor. ripples are comming ouside dear.
take care next time. ha !! ha!!! ha!!!! I like the visual. Morfing could have been better but ok.
it's cool!!!

ctankep's picture
ctankep
6 pencils

1st post.
Bad post production. Ripples seem like a cheap photoshop plugin.
But we actually do have people living like that in Scandinavia..
Moi like the simplicity.

ripster's picture
ripster
152 pencils

i dont think, they have done it with a plugin

looks like ripples from another picture, in particular with some of the inteferences in the middle

depths and shadows of the ripples have not been done very good, but honestly, its only us ad zombies recognizing these crappy details.

kc_brock's picture
kc_brock
703 pencils

simple and smart.
overanalyzing is for the birds.

rd

slim's picture
slim
1047 pencils

average idea, poorly executed.
not thinking enough is for the troglodytes.

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