Advertisement

Hide and seek

Published/Aired: 
October 2006
Description: 

Escape Fidel. Escape the sharks. Escape the coast guard. Drink Matusalem. Escape the wife.
Matusalem Rum.
Expelled from Cuba in 1959

Advertising Agency: Kaspen, Prague, Czech Republic
Creative Director: Lester Tullet
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Illustrator: Martin Zach
Photographer: Don Studio

Comments (14)

Log in or register to post comments
adstrike's picture
adstrike
Activity Score 334

hummmm?

lchiesi's picture
lchiesi
Activity Score 130

I digged on the four of them. Loved the campaign, principally the art direction. 4.5 / 5

jacksonrabbit's picture
jacksonrabbit
Activity Score 290

Dear lord I can't wait for Castro to die so Cuban cigars become legal in America again (although there are several very good Dominican cigars made from Cuban seed that I can live with until then).

addyhoch10's picture
addyhoch10
Activity Score 2592

nice art but i don't like the copywriting at all.

chinaski's picture
chinaski
Activity Score 951

Cheap Cuban labour for Americans. That's why Fidel kicked Matusalem away.
Irrelevant comment but it pissed me off.

Arisca's picture
Arisca
Activity Score 164

Fidel + dubious politic overtones are the real protagonists.
What's the product, again?
Good art direction.

addyhoch10's picture
addyhoch10
Activity Score 2592

totally agree

aadi's picture
aadi
Activity Score 230

Nice art...but the first line of the copy is a bit too strong methinks...ok i dont like the copy!!!

Besha's picture
Besha
Activity Score 295

I love the art. The copy mmmmm

nemesis's picture
nemesis
Activity Score 765

awesome art direction. regarding the copy, i like the 'long speeches' one the best.

Have Heart's picture
Have Heart
Activity Score 922

This one's the weakest. Love the other! Great art, great copywriting!

Chris's picture
Chris
Activity Score 1985

wikd illustration

Byte's picture
Byte
Activity Score 327

Very interesting series.
I love it.

Byte!

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

nice art
like the style

Advertisement