Advertisement

Bacteria, 3

Agency: 
Published/Aired: 
May 2014
Description: 

Up to 6 hours protection against surface bacteria.

Advertising Agency: McCann, Singapore
Executive Creative Director: Danny Higgins
Senior Creative Director: Ali Grayeli
Creative Director: Alfred Wee
Copywriter: Alex Tagaroulias
Art Director: Alfred Wee
Photographer: Nemesis Pictures
Digital Imaging: Darren Soong
3D Digital Imaging: Core Viz

Comments (9)

Log in or register to post comments

Highest Rated

ni3's picture
ni3
Activity Score 33

when our Pharma clients will require this type of work :( .......good job!! :))

kulkarni n

dvsn's picture
dvsn
Activity Score 24

My favourite of the three. Clearer to see what it's made up of & nice art.

feysal's picture
feysal
Activity Score 2565

great art direction and very cool concept

groovy baby!

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

It would help if the creatives knew what bacteria actually looked like - because it sure is not this. Introducing dust mites and more complex multi-celled organisms does nothing to make your point. We are supposed to be worried about bacteria - NOT dust mites. Saying they are "similar enough" is a poor excuse. The button one is closer, and maybe should have lived as a one-off. These do nothing to tie-in the concept. Great visuals for a poorly thought out concept.

Reality Check's picture
Reality Check
Activity Score 2539

Buttons? Do you mean doorknobs? Or computer keys? Because that is what the other executions are composed of.

It might also help if you view the ads near to the actual size. However, you're still allowed to express the same view.

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Yes - knobs - thanks RC, I was quickly flipping between the next 2 ;-)

kleenex's picture
kleenex
Activity Score 44165

love the art direction.

Austin Video Production's picture
Austin Video Pr...
Activity Score 1274

Nice design.

baliais's picture
baliais
Activity Score 2608

I want this bug..

ni3's picture
ni3
Activity Score 33

when our Pharma clients will require this type of work :( .......good job!! :))

kulkarni n

Advertisement