Hertz: Motorola

Advertising Agency: Prisma Advertising, Amman, Jordan
Creative Director: Toufic Beyhum
Art Director: Ziad Hamdan
Copywriter: Toufic Beyhum
Account handler: Fathi Jibreel
Published: May 2008

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11 comments

Copy_Can's picture
Copy_Can

Is that what I think I smell... yes, it's a lawsuit from Motorola.

pscs's picture
pscs
440 pencils

nope. The logo is not identical to the real one.

Disco Munky's picture
Disco Munky
3900 pencils

I like this. They won't sue because they aren't thick.

"Make a name, or be defamed"

Doin' it for the points

Copy_Can's picture
Copy_Can

You'll be surprised what a company would do to protect its identity - good intention ad or not.

Disco Munky's picture
Disco Munky
3900 pencils

Even as I was writing that I knew I was wrong.

"Make a name, or be defamed"

Doin' it for the points

dcgroppo's picture
dcgroppo
239 pencils

even worse than the nokia one

phoamcor's picture
phoamcor
1284 pencils

Horribly horribler than KNOCKIA

mondo's picture
mondo
142 pencils

skuzi, too simple. a good cd would throw such ideas round my ears ...

dansheppy2's picture
dansheppy2
8 pencils

Coooooooooool ads.......... Love them

ricklongo's picture
ricklongo
1244 pencils

Puns are a dangerous ground to tread. These, sadly, don't cut it for me. They are silly in a bad way, especially with such a sad statistic backing them up.

aLwAyS_SpEaK_UR_MiND's picture
aLwAyS_SpEaK_UR_MiND
2 pencils

Yes it is a sad statistic *ricklongo*, but its also a sad fact. However; on another note, its unfortunate how some people view or even analize ads. The failure in actually looking on whats behind the ad (not disregarding the "Sad Statistic"), i would personally conclude that the private sector in the arab world is atually staring to get involved in providing some sort of public safety awareness - (and this does not usually happen in the arab world).

From a legal point of view concerning both KNOCKIA & MOTOR ROLLER ads, i do not see (in my opinion) why anyone should be held liable. The actual spelling and logos of NOKIA and MOTOROLA were not visible in neither ads. There is obviously no misrepresentation as the message has nothing to do with the brand name, but rather on people actually using their cell phones while they're driving which causes the "Sad Statistic".

I personally believe that the giants Nokia and Motorola should be laughing at this! (Complimentary Product Awareness by Hertz)

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