Hertz: Land & Drive

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Creative Director / Art Director: Sonya Grewal
Creative Director / Copywriter: Pat Carella
Art Director: John-John Skoog
Copywriter: Nicholas Partyka
Designer / Typographer: Juan Carlos Pagan
Illustrator: Chris Grey
Art Buyer: Jane Piampiano
Production Company: Studio AKA / Blacklist
Designer: Christopher Gray / Studio AKA
Graphic Artists: Steve Small, Gemma Mortlock, David Prosser / Studio AKA

March, 2012


kleenex's picture
40716 pencils

love the old school look of the ads.

miko1aj's picture
3086 pencils

great design. It's rare in advertising as such. Big client, big agency. Great, amazing campaign.

Wordfruit's picture
1023 pencils

I really like the art.

But of course liking it doesn't mean it'll work. I would've thought photography might work better, but maybe I'm wrong. I hope I'm wrong, cos it is really nice art.

chuckieT's picture
680 pencils

It looks nice, but what is the design communicating? Is it design for its own sake? It makes me feel a bit like Hertz is a very old fashioned company, which is not what I want in a car rental place.

If this campaign was going into the Mad Men retro edition of Newsweek, that would make sense. But you'd never buy 4 insertions in the same magazine, so I doubt that's the case.

vote4pedro's picture
4601 pencils

My guess is this was done for the Mad Men edition. That's the only thing that makes sense. Beyond that, it's simply copying a retro design style. Not seeing much of a concept.

morse's picture
17026 pencils

Cool retro style.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

SMG00's picture
3 pencils

RIP Sonya. You will be missed.

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