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Land & Drive

Agency: 
Published/Aired: 
March 2012
Description: 
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Creative Director / Art Director: Sonya Grewal
Creative Director / Copywriter: Pat Carella
Art Director: John-John Skoog
Copywriter: Nicholas Partyka
Designer / Typographer: Juan Carlos Pagan
Illustrator: Chris Grey
Art Buyer: Jane Piampiano
Production Company: Studio AKA / Blacklist
Designer: Christopher Gray / Studio AKA
Graphic Artists: Steve Small, Gemma Mortlock, David Prosser / Studio AKA

Comments (7)

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Highest Rated

SMG00's picture
SMG00
Activity Score 3

RIP Sonya. You will be missed.

kleenex's picture
kleenex
Activity Score 43473

love the old school look of the ads.

miko1aj's picture
miko1aj
Activity Score 3086

great design. It's rare in advertising as such. Big client, big agency. Great, amazing campaign.

Wordfruit's picture
Wordfruit
Activity Score 1023

I really like the art.

But of course liking it doesn't mean it'll work. I would've thought photography might work better, but maybe I'm wrong. I hope I'm wrong, cos it is really nice art.

chuckieT's picture
chuckieT
Activity Score 680

It looks nice, but what is the design communicating? Is it design for its own sake? It makes me feel a bit like Hertz is a very old fashioned company, which is not what I want in a car rental place.

If this campaign was going into the Mad Men retro edition of Newsweek, that would make sense. But you'd never buy 4 insertions in the same magazine, so I doubt that's the case.

vote4pedro's picture
vote4pedro
Activity Score 4601

My guess is this was done for the Mad Men edition. That's the only thing that makes sense. Beyond that, it's simply copying a retro design style. Not seeing much of a concept.

morse's picture
morse
Activity Score 17364

Cool retro style.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

SMG00's picture
SMG00
Activity Score 3

RIP Sonya. You will be missed.

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