Hertz: Hertz for Heroes

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Creative Directors: Pat Carella, Sonya Grewal
Copywriter: Pat Carella
Art Directors: Sonya Grewal, Dan Young

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13 comments

GonzoGoesToBitgurg's picture
GonzoGoesToBitgurg
114 pencils

Heroes? Really?

It looks dead. It smells dead. Yet it's moving around... That's interesting.

vote4pedro's picture
vote4pedro
4601 pencils

I probably would have gone with "troops." Maybe 1% of 1% of soldiers ever do anything truly heroic. But I'm sure "heroes" came from the client.

stevel's picture
stevel
423 pencils

Any proof about the 1%? Or just stupid conjecture?

vote4pedro's picture
vote4pedro
4601 pencils

Less than 1% of US troops are awarded for valor. And only a small percentage ever engages in combat. In fact, the US Air Force is commonly referred to as the US Chair Force (even by Air Force members) due to the high number of desk jobs. A handful of soldiers do perform heroic deeds, but they are far outnumbered by those who don't. Referring to them all as heroes only dilutes the word.

stevel's picture
stevel
423 pencils

i'd say you know nothing about american armed forces in general, but that would simply continue a pointless discussion.

Spanky's picture
Spanky
4898 pencils

I would say he knows more than you. But then you'd probably throw a tantrum and hurl insults rather than back up anything you've said.

vote4pedro's picture
vote4pedro
4601 pencils

You can say whatever you like. It's a free country. But I do know what I'm talking about. If you know someone in the military ask them how many people they know that have been awarded medals for valor. It's rare, which is what makes it such an honor.

Oriem's picture
Oriem
84 pencils

poor

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

hmm i don't know...

stevel's picture
stevel
423 pencils

you're right you can say whatever you like. but i'd say, simply joining the armed forces is heroic in my book :)

Spanky's picture
Spanky
4898 pencils

most people join for the free education and/or because there are no other decent paying jobs for kids with high school educations. not because of patriotism, nobility or anything else you may have seen on a recruitment poster.

jujocd's picture
jujocd
759 pencils

no heroes!!

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