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The Frog Prince

Agency: 
Published/Aired: 
April 2011
Description: 

With Hero Baby Good Night, the end of the tale never comes.

Advertising Agency: Ignition K, Madrid, Spain
Creative Director: David Moure
Art Director: Manuel Martínez Soler
Copywriter: Victoria León García
Illustrator: Manuel Martínez Soler

Comments (9)

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Highest Rated

wing2aska's picture
wing2aska
Activity Score 58

Love it

atb2005's picture
atb2005
Activity Score 13561

Awesome campaign.

Adwait's picture
Adwait
Activity Score 29

Lovely concept!

Not so lovely copy...

Boxey's picture
Boxey
Activity Score 8881

I'm confused. The copy makes no sense to me.

atb2005's picture
atb2005
Activity Score 13561

The copy does make sense if you know what the product is. And the product is half food, half sedative. So babies doze off before the end of the story comes.

:-)

Boxey's picture
Boxey
Activity Score 8881

Thanks.

Sushi lover's picture
Sushi lover
Activity Score 907

really? there is half sedative in the babies food? that scares me.
thanks for the explanation.

Dream needs to be big!

Adwait's picture
Adwait
Activity Score 29

The copy made sense earlier too, but I just feel that it's too dry. "...end of the tale never comes" sounds too dry and amateurish.

However, I'm guessing this is a translation? If that be the case, this is a wonderful campaign.

jac12345's picture
jac12345
Activity Score 20

Bleh idea, at best. Nice execution.

wing2aska's picture
wing2aska
Activity Score 58

Love it

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