Ads of the World A Graphics.com site

Hermes: Air de Paris, 7

Hermes: Air de Paris, 7
Your rating: None Average: 7.8 (8 votes)

Hermes in escapade

Agency: Publicis EtNous, France
Creative Director: Philippe Chanet
Photographer: Camilla Akrans

Comments

ramen's picture 60 pencils

6 out of these 7 ads show horses (and great-looking horses at that).
The 7th has a dog with an expression that seems to say "God, I wish I too could look like that stud there!".
The Hermes logo features a horse as well.
Ergo, Hermes is perhaps some sort of salon for horses.

If anybody else has a better explanation for these ads, I'd be happy to hear it...

Dick Huges's picture 939 pencils

Some ppl know me as horse too!!!!

This is a Vogue kind of campaign. Its not meant to be creative by our point of view. But get transmit all that "fashion" thing. I like the pictures and that is all.

Minimum's picture 1496 pencils

I love these ads. They drip with style and fashion. I would say it is a fashion store/business. And it shows a horse because its old logo has one and used properly (as seen here) the horse could be beautifull in a picture

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ramen's picture 60 pencils

interesting. and how does that explain no. 5 (the horse walking alone down a cobbled path)? a fashion/shoe store for horses then, you think?

actually, don't bother answering that - i'm just taking the piss... fed up of seeing all these high budget, beautifully crafted fashion ads which so lack an idea!

Minimum's picture 1496 pencils

Sometimes there is no need for an idea. Then there is just some beautiful picture 'eye-candy' I've seen lots of those from Diesel.

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

tanav's picture 8 pencils

I really don't get the idea or meaning of the multiple Hermes ads, i guess you have to be very rich to understand them at all.

FavVE's picture 12 pencils

Actually, I am very rich and don't get them either :S

tanav's picture 8 pencils

I guess why... are you a new rich?

tyraptos's picture 74 pencils

There is actually a horse (well, its hooves) in the picture with the dog, it just doesn't stand out much.

Tyra

TwoDreamRides's picture

Hermes makes leather goods, including expensive saddles for horseback riding.

Guest's picture

hermes was originally a saddlery, and then moved on to making handbags and other fashion items. The same goes for gucci, which explains the many harse related influences in their fashion.

younggurlllll1 's picture

i dont get it and im rich 2? i guess no1 does

Guest's picture

what breed of horse is it

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!