Herbert Utz Verlag: Short story, 2

The woman, the bath tub and the hair dryer
By Roger Dillinger
We are looking for the best short story. www.shortstory-comptetition.de

Agency: Jung von Matt, Hamburg, Germany
Executive Creative Director: Wolf Heumann
Creative Director: Ove Gley
Copywriter: Henning Patzner
Art Director: Matthias Schoelzig
Photographer: Jan Steinhilber

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18 comments

justpassingby's picture
justpassingby
1368 pencils

Hamburg in English?

copywriter.txt's picture
copywriter.txt
828 pencils

English is the global languange since the WWII if you don't you know.

justpassingby's picture
justpassingby
1368 pencils

"if you dont you know" Mmmmm

copywriter.txt's picture
copywriter.txt
828 pencils

Forgive me father for i have sinned.

Corona Raymaker's picture
Corona Raymaker
549 pencils

...But with your help, I know, the devil won't win.

Ah, JvM again...
Yeah well, still one of the worst agencies in the world.

And this one in particular. First I thought it was supposed to be an ad for cars that's just trying to be alternative by not showing cars.

addyhoch10's picture
addyhoch10
2592 pencils

come on guys, agencies translate their non english ads for the juries.
how many jung von matt ads does it take to get it hammered in your heads?

copywriter.txt's picture
copywriter.txt
828 pencils

Tell this for Mr. Wise guy above.

jackblack's picture
jackblack
2230 pencils

do most writers still use an archaic typewriter? i'm not convinced. however, i know it makes for a nicer image from an art direction point of view.

brandsurgeon's picture
brandsurgeon
693 pencils

Oh, please... what were you expecting? An iMac monitor screen???

Beautiful visuals, mate.

BrandSurgeon

Most times, worst enemies used to be best friends...

purplesimon's picture
purplesimon
475 pencils

I use an 'archaic' typewriter or a pen and pad for all my writing that isn't work. I know a lot of authors that do that. It feels like art.

It also gets the idea across much better than a computer screen ever could.

ellehcimeo's picture
ellehcimeo
3522 pencils

there is a delightful layer that is added when you use a typewriter, a more tactile relationship with the words. you have to be more patient and attentive to what you are putting down. i know writers, novelists, who will only work on a typewriter. not for fear of technology, but for love of the attention you have to pay to your words. there is no delete button.

addyhoch10's picture
addyhoch10
2592 pencils

absolutely great stuff

philippertl's picture
philippertl
656 pencils

Very nice! Both art direction and idea

Atilla's picture
Atilla
14 pencils

iam by Atilla :) short story it is :)

Jonra's picture
Jonra
43 pencils

Brilliant. Way to let the headline's run the show on these.

delithekid's picture
delithekid
54 pencils

good works.
but all of the short stories are about death.
i wonder why.

*
"simple is the best."

alausa's picture
alausa
1414 pencils

Short and snappy tales of death.

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