Hennessy: Wild Rabbit

Advertising Agency: Droga5, NY, USA
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Nik Studzinski
Creative Directors: Maja Fernqvist, Joakim Saul
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Head Of Integrated Production: Sally-ann Dale
Executive Producer: Ben Davies
Associate Producer: Sarah Frances Hartley
Head Of Strategy: Jonny Bauer
Account Director: Steven Panariello

April 2012


vote4pedro's picture
4601 pencils

These start to take on an unintended alcoholism vibe.

KimKong's picture
198 pencils

I agree.

kleenex's picture
41102 pencils

I them all.

Fera Groove's picture
Fera Groove
205 pencils

Go team doing Scam ads.
But when it comes to real life advertising, damn it.
Sorry, try again.

shahidali's picture
4069 pencils

Awesome idea and copy but the execution killed the wild rabbit. Wonder if they tried to pull out a picasso out of it. The thin line that would have made the ad lucidly communicative is missing.


Divesh Mehta's picture
Divesh Mehta
78 pencils

Was it necessary to show a rabbit?

jackblack's picture
2350 pencils

More like a wabbit, than a rabbit.

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