Hennessy: Wild Rabbit

Advertising Agency: Droga5, NY, USA
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Nik Studzinski
Creative Directors: Maja Fernqvist, Joakim Saul
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Head Of Integrated Production: Sally-ann Dale
Executive Producer: Ben Davies
Associate Producer: Sarah Frances Hartley
Head Of Strategy: Jonny Bauer
Account Director: Steven Panariello

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7 comments

4641 pencils

vote4pedroWednesday, April 4, 2012 - 17:36

These start to take on an unintended alcoholism vibe.

206 pencils

KimKongWednesday, April 4, 2012 - 23:00

I agree.

15900 pencils

kleenexWednesday, April 4, 2012 - 18:51

I them all.

166 pencils

Fera GrooveWednesday, April 4, 2012 - 20:55

Go team doing Scam ads.
But when it comes to real life advertising, damn it.
Sorry, try again.

4056 pencils

shahidaliThursday, April 5, 2012 - 06:33

Awesome idea and copy but the execution killed the wild rabbit. Wonder if they tried to pull out a picasso out of it. The thin line that would have made the ad lucidly communicative is missing.

shahid

78 pencils

Divesh MehtaSaturday, April 7, 2012 - 05:01

Was it necessary to show a rabbit?

1822 pencils

jackblackSaturday, April 7, 2012 - 13:29

More like a wabbit, than a rabbit.

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