Henkel Super Bonder: Bop Bags, 1

Advertising Agency: ARS DDB, Caracas, Venezuela
Creative Director: Maria Carolina Jaso
Art Director: Duilio Perez
Copywriter: Maria Carolina Jaso
Photographer: Guido Malandrino
Executive Creative Directors: Exequiel Rodríguez, Horacio Maggi
Account Supervisor: Hector Rincón
Account Manager: Ramón Guzmán
Advertiser's Supervisor: Rafael Manzanilla
Published: February 2010

5 comments

meraj's picture
meraj
216 pencils

didnt like da communication way....ppl wont get da message of it...there is no connectivity

atb2005's picture
atb2005
13567 pencils

I don't think the message is too hard to get. We've got bop bags (everyone can recognize those), and we know what they are used for. So the idea is that your objets d'art are always "safe" with this product. A bit forced, but still. Good job.

meraj's picture
meraj
216 pencils

if the idea were not too forced ...they wudnt have felt the necessity to explain the idea in detail again in another print ad...........moreover they have used only the pics of vasel ...which seems the promotion is only concerned about various kinds vasels ......the way marketers are using ambient marketing now a days... ppl wud think about something related vasel rather than thinking of its safety...and afterthat thinking of the glue !....so lengthy process to deliver da simple message

here da explanation which was necessary to make ppl understand :

http://adsoftheworld.com/media/ambient/henkel_super_bonder_bop_bags

atb2005's picture
atb2005
13567 pencils

Hi! I personally didn't need the explanation to understand the concept.

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