Henkel: Sin tijeras
Without scissors.
Advertising Agency: DDB, Bogota, Colombia
Creative Director: Javier Diaz
Art Director/Copywriter/Photographer: Andrés Mejía, Jaime Cueto
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11 Comments
it's just too tempting to reply "without an idea"
:-)
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i think they forgot to print the whole hand they only printed the shadow!
or what?! :)
It's gay.
a beauty simple idea, it´s very good!!!!
Es una linda ejecución con una idea que es simple y clara, muy bien.:)
It is not polite to comment your own ads...
http://yonoveotele.wordpress.com/
why the shadow? isn't the product's name "pritt" (according to the packaging)?
why is there no real concept?
Muy lineal.
Pack shot has "rock" shadow = Henkel beats scissors.
>>>> That's not an ad. THIS is an ad.
I does not make me think i do´nt need scissors... it makes me believe I DO need scissors... i think it´s missing the restrictive-crossed line o something tough i wolud be a very cheap idea with the restrictive line :S
ya....I really need a scissors or u would say the scissors Is like a ghost which follow u wherever u are...