Henkel / Pril: Car

Advertising Agency: TBWA, Mumbai, India
Art Director / Copywriter: Tulika Seth
Photographer: Biswajit
Production: Ajay Damania
Released: September 2007

25 comments

dynatop's picture
dynatop
212 pencils

1. it is dangerous in India?
2. housewives always roam outdoor?

tanmay's picture
tanmay
91 pencils

Scam.

sonucoues2002's picture
sonucoues2002
804 pencils

nice and shine

rebelscum's picture
rebelscum
2110 pencils

Branding Bomb mirrors. I love it.

/sarcasm

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

I think its done...i hv seen this before but not in india

juliongl's picture
juliongl
26 pencils

Nice idea, but if the Guardian is keeping the shine mirror how the houseviwe can see the idea? the houseviwe cannot notice because she is driving and the mirror is close to the floor.

LordDiesel's picture
LordDiesel
69 pencils

Bhaiya jab they are showing a proper execution and the brand name is well known, how can it be a scam? C'mon! Giving them a break!!!

jungle boy's picture
jungle boy
196 pencils

who r they targetting? the bomb squad?
super scam man...

LordDiesel's picture
LordDiesel
69 pencils

But they've walked the length you see. Anyways, keep coming

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

but i think this idea is special for the guard, because no body can see it except him.

puppiepoppy's picture
puppiepoppy
1634 pencils

it's for 'security personal turned housewife' target audience. Nice! This is so real!

Kateter's picture
Kateter
2029 pencils

man, this is so stupid!!!!!

Have Heart's picture
Have Heart
922 pencils

1. The person in the car won't notice this.
2. No security service will allow this.
3. It's done in other, smarter ways (for example for shoe wax (won a Cannes Lion).

but_why's picture
but_why
280 pencils

Doesn't work for the audience and it's ripped off a print ad.

Tinglow's picture
Tinglow
614 pencils

SCAM!
Please don't waste your time commenting on this.

Totto's picture
Totto
685 pencils

Ha ha. this idea is certainly that idea.

Intelligent ads are the need of the hour.

tanmay's picture
tanmay
91 pencils

It's an obvious scam LordDiesel. The Indian award season is right around the corner. Don't get me wrong, I'm okay with scams. As long as they really do have the potential of working. The scam in question is just not feasible.

ernesto p's picture
ernesto p
76 pencils

además de todo lo que se dijo, YA ESTÁ HECHO!!

oyunger's picture
oyunger
26 pencils

How is this goin to be seen by housewives?

eliaen's picture
eliaen
135 pencils

If you're doing a scam, what is acceptable to a certain degree, then make it good and fitting. Since scams are paid by the agency and almost no client restrictions apply, you should come up with something better than security guard targeted advertising. And because every work, no matter if real or scam, takes the same time to produce, use it wisely.

creativemix's picture
creativemix
10 pencils

Target market - Housewives. Please - are they really going to get out of their cars to have a look.

sumsum's picture
sumsum
615 pencils

just lame. the same idea already exists with plates which makes a bit more fun

LifeIsAVainBattleAgainstOblivion's picture
LifeIsAVainBatt...
48 pencils

the purest bullshit

aby's picture
aby
22 pencils

Its a copy...below is the link for the done ad...done by a agency in Thailand...

http://adsoftheworld.com/media/print/teepol_shiny_bomb_search

bottleHeD's picture
bottleHeD
84 pencils

This is downright wierd, and an obvious scam..

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