Advertising Agency: TBWA, Mumbai, India
Art Director / Copywriter: Tulika Seth
Photographer: Biswajit
Production: Ajay Damania
Released: September 2007
Nice idea, but if the Guardian is keeping the shine mirror how the houseviwe can see the idea? the houseviwe cannot notice because she is driving and the mirror is close to the floor.
1. The person in the car won't notice this.
2. No security service will allow this.
3. It's done in other, smarter ways (for example for shoe wax (won a Cannes Lion).
It's an obvious scam LordDiesel. The Indian award season is right around the corner. Don't get me wrong, I'm okay with scams. As long as they really do have the potential of working. The scam in question is just not feasible.
If you're doing a scam, what is acceptable to a certain degree, then make it good and fitting. Since scams are paid by the agency and almost no client restrictions apply, you should come up with something better than security guard targeted advertising. And because every work, no matter if real or scam, takes the same time to produce, use it wisely.
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1. it is dangerous in India?
2. housewives always roam outdoor?
Scam.
nice and shine
Branding Bomb mirrors. I love it.
/sarcasm
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
I think its done...i hv seen this before but not in india
Nice idea, but if the Guardian is keeping the shine mirror how the houseviwe can see the idea? the houseviwe cannot notice because she is driving and the mirror is close to the floor.
Bhaiya jab they are showing a proper execution and the brand name is well known, how can it be a scam? C'mon! Giving them a break!!!
who r they targetting? the bomb squad?
super scam man...
But they've walked the length you see. Anyways, keep coming
but i think this idea is special for the guard, because no body can see it except him.
it's for 'security personal turned housewife' target audience. Nice! This is so real!
"Bowww Wowww"
man, this is so stupid!!!!!
1. The person in the car won't notice this.
2. No security service will allow this.
3. It's done in other, smarter ways (for example for shoe wax (won a Cannes Lion).
Doesn't work for the audience and it's ripped off a print ad.
SCAM!
Please don't waste your time commenting on this.
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It comes just like that!
Ha ha. this idea is certainly that idea.
It's an obvious scam LordDiesel. The Indian award season is right around the corner. Don't get me wrong, I'm okay with scams. As long as they really do have the potential of working. The scam in question is just not feasible.
además de todo lo que se dijo, YA ESTÁ HECHO!!
How is this goin to be seen by housewives?
If you're doing a scam, what is acceptable to a certain degree, then make it good and fitting. Since scams are paid by the agency and almost no client restrictions apply, you should come up with something better than security guard targeted advertising. And because every work, no matter if real or scam, takes the same time to produce, use it wisely.
Target market - Housewives. Please - are they really going to get out of their cars to have a look.
just lame. the same idea already exists with plates which makes a bit more fun
the purest bullshit
Its a copy...below is the link for the done ad...done by a agency in Thailand...
http://adsoftheworld.com/media/print/teepol_shiny_bomb_search
This is downright wierd, and an obvious scam..