Henkel / Pril: Car

Advertising Agency: TBWA, Mumbai, India
Art Director / Copywriter: Tulika Seth
Photographer: Biswajit
Production: Ajay Damania

September 2007


dynatop's picture
212 pencils

1. it is dangerous in India?
2. housewives always roam outdoor?

tanmay's picture
91 pencils


sonucoues2002's picture
804 pencils

nice and shine

rebelscum's picture
2110 pencils

Branding Bomb mirrors. I love it.



"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

pankajadsoftheworld's picture
433 pencils

I think its done...i hv seen this before but not in india

juliongl's picture
26 pencils

Nice idea, but if the Guardian is keeping the shine mirror how the houseviwe can see the idea? the houseviwe cannot notice because she is driving and the mirror is close to the floor.

LordDiesel's picture
69 pencils

Bhaiya jab they are showing a proper execution and the brand name is well known, how can it be a scam? C'mon! Giving them a break!!!

jungle boy's picture
jungle boy
196 pencils

who r they targetting? the bomb squad?
super scam man...

LordDiesel's picture
69 pencils

But they've walked the length you see. Anyways, keep coming

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

but i think this idea is special for the guard, because no body can see it except him.

puppiepoppy's picture
1634 pencils

it's for 'security personal turned housewife' target audience. Nice! This is so real!

Kateter's picture
2029 pencils

man, this is so stupid!!!!!

Have Heart's picture
Have Heart
922 pencils

1. The person in the car won't notice this.
2. No security service will allow this.
3. It's done in other, smarter ways (for example for shoe wax (won a Cannes Lion).

but_why's picture
280 pencils

Doesn't work for the audience and it's ripped off a print ad.

Tinglow's picture
614 pencils

Please don't waste your time commenting on this.

Totto's picture
685 pencils

Ha ha. this idea is certainly that idea.

Intelligent ads are the need of the hour.

tanmay's picture
91 pencils

It's an obvious scam LordDiesel. The Indian award season is right around the corner. Don't get me wrong, I'm okay with scams. As long as they really do have the potential of working. The scam in question is just not feasible.

ernesto p's picture
ernesto p
76 pencils

además de todo lo que se dijo, YA ESTÁ HECHO!!

oyunger's picture
26 pencils

How is this goin to be seen by housewives?

eliaen's picture
135 pencils

If you're doing a scam, what is acceptable to a certain degree, then make it good and fitting. Since scams are paid by the agency and almost no client restrictions apply, you should come up with something better than security guard targeted advertising. And because every work, no matter if real or scam, takes the same time to produce, use it wisely.

creativemix's picture
10 pencils

Target market - Housewives. Please - are they really going to get out of their cars to have a look.

sumsum's picture
615 pencils

just lame. the same idea already exists with plates which makes a bit more fun

LifeIsAVainBattleAgainstOblivion's picture
48 pencils

the purest bullshit

aby's picture
22 pencils

Its a copy...below is the link for the done ad...done by a agency in Thailand...


bottleHeD's picture
84 pencils

This is downright wierd, and an obvious scam..

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