25 comments

dynatop's picture
212 pencils
dynatop

1. it is dangerous in India?
2. housewives always roam outdoor?

tanmay's picture
91 pencils
tanmay

Scam.

sonucoues2002's picture
804 pencils
sonucoues2002

nice and shine

rebelscum's picture
2116 pencils
rebelscum

Branding Bomb mirrors. I love it.

/sarcasm

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

pankajadsoftheworld's picture
431 pencils
pankajadsoftheworld

I think its done...i hv seen this before but not in india

juliongl's picture
26 pencils
juliongl

Nice idea, but if the Guardian is keeping the shine mirror how the houseviwe can see the idea? the houseviwe cannot notice because she is driving and the mirror is close to the floor.

LordDiesel's picture
69 pencils
LordDiesel

Bhaiya jab they are showing a proper execution and the brand name is well known, how can it be a scam? C'mon! Giving them a break!!!

jungle boy's picture
196 pencils
jungle boy

who r they targetting? the bomb squad?
super scam man...

LordDiesel's picture
69 pencils
LordDiesel

But they've walked the length you see. Anyways, keep coming

Rami Qaddoumi's picture
214 pencils
Rami Qaddoumi

but i think this idea is special for the guard, because no body can see it except him.

puppiepoppy's picture
1636 pencils
puppiepoppy

it's for 'security personal turned housewife' target audience. Nice! This is so real!

Kateter's picture
2028 pencils
Kateter

man, this is so stupid!!!!!

Have Heart's picture
922 pencils
Have Heart

1. The person in the car won't notice this.
2. No security service will allow this.
3. It's done in other, smarter ways (for example for shoe wax (won a Cannes Lion).

but_why's picture
280 pencils
but_why

Doesn't work for the audience and it's ripped off a print ad.

Tinglow's picture
614 pencils
Tinglow

SCAM!
Please don't waste your time commenting on this.

Totto's picture
685 pencils
Totto

Ha ha. this idea is certainly that idea.

tanmay's picture
91 pencils
tanmay

It's an obvious scam LordDiesel. The Indian award season is right around the corner. Don't get me wrong, I'm okay with scams. As long as they really do have the potential of working. The scam in question is just not feasible.

anne hooper's picture
75 pencils
anne hooper

además de todo lo que se dijo, YA ESTÁ HECHO!!

oyunger's picture
26 pencils
oyunger

How is this goin to be seen by housewives?

eliaen's picture
134 pencils
eliaen

If you're doing a scam, what is acceptable to a certain degree, then make it good and fitting. Since scams are paid by the agency and almost no client restrictions apply, you should come up with something better than security guard targeted advertising. And because every work, no matter if real or scam, takes the same time to produce, use it wisely.

creativemix's picture
10 pencils
creativemix

Target market - Housewives. Please - are they really going to get out of their cars to have a look.

sumsum's picture
617 pencils
sumsum

just lame. the same idea already exists with plates which makes a bit more fun

LifeIsAVainBattleAgainstOblivion's picture
48 pencils
LifeIsAVainBatt...

the purest bullshit

aby's picture
22 pencils
aby

Its a copy...below is the link for the done ad...done by a agency in Thailand...

http://adsoftheworld.com/media/print/teepol_shiny_bomb_search

bottleHeD's picture
84 pencils
bottleHeD

This is downright wierd, and an obvious scam..