Henkel Persil: Sport man

Persil Gel. No powder residues.

Advertising Agency: DDB, Cairo, Egypt
Creative Director: Bassem Sabry
Art Directors: Mohamed Kamel, Mohamed Gaber, Bassem Sabry
Copywriters: Ramy Badr, Heba Elhabashy
Illustrators: Mohamed Kamel, Mohamed Gaber
Photographer: Bassem Sabry
Published: July 2013

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15 comments

Phil Lestino's picture
Phil Lestino
1682 pencils

Is it just me or is this quite badly executed

aazzeemm's picture
aazzeemm
42 pencils

Very badly executed, not at all looking real.

morse's picture
morse
15922 pencils

Very bad photoshop. :(

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

DesignDine's picture
DesignDine
1316 pencils

Seriously? Who will enjoy that?

tirthomitro's picture
tirthomitro
2752 pencils

something wrong with the art guys??

they showed me a picture & i laughed
dignity has never been photographed

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

loved the concept....

Love creating ads..

Bianconiglio's picture
Bianconiglio
406 pencils

Nice concept, bad execution

kleenex's picture
kleenex
28787 pencils

That will agree with.

Shawali's picture
Shawali
8415 pencils

Stupid idea, terrible execution. How does this garbage even make it to the front page?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Bianconiglio's picture
Bianconiglio
406 pencils

Why stupid idea? I think the insight is OK and the idea works. Only execution is very bad.
Anyway, between a super photoshopped AD with no idea and a poor execution with a good idea I will always prefer the second one.

efereyes's picture
efereyes
260 pencils

amazing photoshop xD.

efereyes.

Lisbon freak's picture
Lisbon freak
451 pencils

Horrible photoshop

baliais's picture
baliais
2547 pencils

The art team should have quit advertising.

driving's picture
driving
424 pencils

mmmmm noo

Caio89's picture
Caio89
444 pencils

No, looks way too weird.

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