Henkel Loctite Super Bonder Glue: Screw
Advertising Agency: DDB, Costa Rica
Creative Director: Manuel Travisany
Art Directors: Juan José Ulate, Roberto Leitón
Copywriter: Esteban Mclean
Photographers: Tadeuz Jalocha, Monkey Studio
Additional credits: Luis Carlos Calderón, Johnny Gamboa
Published: September 2007


12 Comments
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aaahhh...inspired by the pocelain cans.
But to make sure, that this ad will be understood international... you need a little line i think. Never heard of super bonder.
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Not certain of the significance of the design on the screw.
Ming vase?
>>>> That's not an ad. THIS is an ad.
???
you can "screw" together things like porcelain pieces with the gel
neat ad
can someone pls explain???
hä?
Message is not clear. I don't like it.
NOT GLUED>SCREWED-ON.copy that.
I don't understand.
Nice one, but demands series or is it designed only for porcelain?
http://www.mixcloud.com/miko1aj/
nice :)
that's a little too innovative for a layman
From the desk of the CEO.