Hemorio: Find a pair, Diamond

Finding a pair can be harder than you think.
The chance of finding a compatible bone marrow donor is 1 in 100,000. Be a donor.

Advertising Agency: Heads, Rio de Janeiro, Brazil
Creative Directors: Flávio Medeiros, Luis Christello, Kike Borell
Art Directors: Gabriela Treiger, Fernando Maciel
Copywriters: Paula Campos, Flávio Medeiros
Published: February 2011

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18 comments

UndoRedo's picture
UndoRedo
101 pencils

it took me 5 seconds!!! yay!!!, does this mean it's not that hard.

Adcritic10-10's picture
Adcritic10-10
124 pencils

ONLY AGENCY COMMENTS.

TERRIBLE CAMPAIGN.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Well yes it takes 1 second but even then, I'm like, so what? Message is way to shallow here.

keppler's picture
keppler
27 pencils

I like it. Cannes?

Liz01's picture
Liz01
28 pencils

It's very simple. Congratulation. Great!

Ricardo Harris's picture
Ricardo Harris
7 pencils

Like it. The cube is easier than this one.

biu3g's picture
biu3g
4 pencils

Very clever. I love it.

biu3g's picture
biu3g
4 pencils

Very clever. I love it.

fredaspen's picture
fredaspen
5 pencils

Great design...

saumya's picture
saumya
194 pencils

not. liked. . I like teh way it logically gets the message across but lacks any emotion, which is so essential to a catgory like this.

ad loving mad creative

esteb's picture
esteb
673 pencils

C'mon, it's only the hundredth optical illusion.

Wordnerd's picture
Wordnerd
6662 pencils

i've you'd made the efford to think of form that have at least SOME connection to the topic, then maybe.
this is too lazy, sorry

Davai's picture
Davai
608 pencils

BAD, and stop commenting your own work !

Prof's picture
Prof
1453 pencils

no concept, boring overused visual and pathetic agency guys commenting on their own work.

overall sad.

Quite really.

TommyO's picture
TommyO
1866 pencils

Dislike. I'd expect a less fun ad for a serious matter like that.

HellFish's picture
HellFish
167 pencils

I like

abake's picture
abake
1239 pencils

Feels like a sterile exercise. And not a very good one at that.

kleenex's picture
kleenex
26435 pencils

I like it.

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