Finding a pair can be harder than you think.
The chance of finding a compatible bone marrow donor is 1 in 100,000. Be a donor.
Advertising Agency: Heads, Rio de Janeiro, Brazil
Creative Directors: Flávio Medeiros, Luis Christello, Kike Borell
Art Directors: Gabriela Treiger, Fernando Maciel
Copywriters: Paula Campos, Flávio Medeiros
Published: February 2011