Helsingin Sanomat: Rock, laptop, scissors
hs.fi/digilehti
This ad communicates that Helsingin Sanomat – the leading newspaper in Finland – has a digital twin at hs.fi/digilehti
Advertising Agency: hasan & partners, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Ossi Honkanen
Copywriter: Timo Iivari
Illustrator: Jarkko Talonpoika
Published: June, 2010


12 comments
Keep it simple :)
jej.
Pau Marquès
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Hehe, funny :P
;p yeah very simple but nice
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ncie
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i don't konw what to say... somebody help me!!
!!!
interactive copy, The Digitals
Nice concept + ugly execution
Simple / Great
Its a good concept... but the execution is pathetic!!!!
And then GOD said...
Let there be creativity!!!
idea is ok. bad art. especially the stone looks really bad...they could have made the laptop out of paper oder something...like this its a bit forced.
Nice one.