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Offline iPad

Published/Aired: 
December 2010
Description: 

This ad is for the iPad application of Helsingin Sanomat, the biggest newspaper in Finland. We framed the normal journalistic content of the newspaper with an iPad and created a gigantic offline iPad on paper.

You can now read Helsingin Sanomat with an iPad.

Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Ossi Honkanen
Copywriter: Eka Ruola
Illustrator: Jarkko Talonpoika

Comments (12)

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Highest Rated

Sdb's picture
Sdb
Activity Score 1362

Not great and not good... poor execution.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hmm, why did they display the newspaper like this? People might think it's on miniscule font. It might be better if you could actually read an interesting article here.

Eka's picture
Eka
Activity Score 12

Dear Jack. A comment from the engine room. The think in the middle of the page is real content/articles that day in the Helsingin Sanomat newspaper. We didn't touch that at all. We used opposite L-shaped ad spaces to create a huge iPad on the spread. Cheers and Happy New Year.

Eka Ruola

suresh90's picture
suresh90
Activity Score 620

Nice:) But not very creative :)

Billoughsby's picture
Billoughsby
Activity Score 5144

This is an availabilty notice sans excitement/enticement.

Suggests the newspaper isn't at all well formatted for the ipad, which in a major way negates the point of an ad.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
Activity Score 4225

This, I have to say, is a rubbish ad. Was there no better way to spend 10 seconds?

(A very Happy New Year to you Billoughsby by the way).

Billoughsby's picture
Billoughsby
Activity Score 5144

Back at you, CP!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Cutarica's picture
Cutarica
Activity Score 3451

that's why you should and seek beyond the first idea that comes up to your mind. this is too cheap in my opinion, could have been way way better.

tirthomitro's picture
tirthomitro
Activity Score 2758

opportunity lost

they showed me a picture & i laughed
dignity has never been photographed

dadada's picture
dadada
Activity Score 1720

What's new?

Everybody is creative, be yourself.

osakan's picture
osakan
Activity Score 42

why? kinda like it.

Lazarus's picture
Lazarus
Activity Score 1536

Type's too small. Remember an ipad 9.7".

Sdb's picture
Sdb
Activity Score 1362

Not great and not good... poor execution.

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