Helsingin Sanomat: Offline iPad

You can now read Helsingin Sanomat with an iPad.

This ad is for the iPad application of Helsingin Sanomat, the biggest newspaper in Finland. We framed the normal journalistic content of the newspaper with an iPad and created a gigantic offline iPad on paper.

Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Ossi Honkanen
Copywriter: Eka Ruola
Illustrator: Jarkko Talonpoika
Published: December 2010

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12 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hmm, why did they display the newspaper like this? People might think it's on miniscule font. It might be better if you could actually read an interesting article here.

Eka's picture
Eka
12 pencils

Dear Jack. A comment from the engine room. The think in the middle of the page is real content/articles that day in the Helsingin Sanomat newspaper. We didn't touch that at all. We used opposite L-shaped ad spaces to create a huge iPad on the spread. Cheers and Happy New Year.

Eka Ruola

suresh90's picture
suresh90
620 pencils

Nice:) But not very creative :)

Billoughsby's picture
Billoughsby
5091 pencils

This is an availabilty notice sans excitement/enticement.

Suggests the newspaper isn't at all well formatted for the ipad, which in a major way negates the point of an ad.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

This, I have to say, is a rubbish ad. Was there no better way to spend 10 seconds?

(A very Happy New Year to you Billoughsby by the way).

Billoughsby's picture
Billoughsby
5091 pencils

Back at you, CP!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Cutarica's picture
Cutarica
3443 pencils

that's why you should and seek beyond the first idea that comes up to your mind. this is too cheap in my opinion, could have been way way better.

tirthomitro's picture
tirthomitro
2722 pencils

opportunity lost

they showed me a picture & i laughed
dignity has never been photographed

dadada's picture
dadada
1719 pencils

What's new?

Everybody is creative, be yourself.

osakan's picture
osakan
42 pencils

why? kinda like it.

Lazarus's picture
Lazarus
1502 pencils

Type's too small. Remember an ipad 9.7".

Sdb's picture
Sdb
1364 pencils

Not great and not good... poor execution.

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