Helsingin Sanomat: Flag for peaceful intentions

This ad was part of a campaign where Helsingin Sanomat – the biggest daily newspaper in the Nordic Countries – wanted to underline the fact that they look at the world from a variety of angles. To emphasize the journalistic content, the body copy of the ad was written by an actual correspondent of the paper.

Advertising Agency: hasan & partners, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Mikko Petäjä
Copywriter: Eka Ruola
Illustrator: Jarkko Talonpoika
Published: November 2010


morse's picture
16609 pencils

Decent idea, good art, but overall it's a bit boring.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Yes nice idea, though most people won't even bother to read it I think, as there is no trigger.

Roger Keynes's picture
Roger Keynes
5498 pencils

I think people will read this press ad.
The cut-here 'holes', brief copy and white space will entice that.
Seriously doubt if they'll 'act' on it.
But I don't think that was the intention.
The idea itself, while positive...comes across as dinky to me.
Poles may disagree.

The Jobless Writer
Will Think for Salary

whitewhite's picture
253 pencils

I think its interesting enuf to make ppl read the copy..

shahidali's picture
4069 pencils

The objective was to make people think that the leading daily looks at the world from a variety of angels. Can't see clearly how the reader will do it with that copy? It just justifies the reinforcement and deployment of army!!!


bad copy's picture
bad copy
808 pencils

Costa rica has no army and it's still there.

bad copy's picture
bad copy
808 pencils

ah, the strategy mentioned was already used some centuries before by gengis khan.
So Austria, Russia and Prussia: done!

Guest's picture

More vexillology! I love it.

Anonymous Author's picture
Anonymous Author
1541 pencils

More vexillology! I love it.

Write a wise saying and your name will live forever – Anonymous.


Bitty86's picture
71 pencils

The stick looks like a penis

peterklaus's picture
108 pencils


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