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The shadow

Agency: 
Published/Aired: 
June 2011
8939
Description: 

Print advertisment created by Mercury 360, Romania for HelpAutism.ro, within the category: Public Interest, NGO.

Don't condemn him to a life of loneliness.
HelpAutism.ro

Advertising Agency: Mercury 360, Romania
Group Creative Director: Ciprian Banica
Creative Director: Liviu Turcanu
Art director / Illustrator: Emanuel Borcescu
Copywriter: Ciprian Banica

Comments (10)

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Highest Rated

Richard Finch's picture
Richard Finch
Activity Score 201

Bravo!
Lovely idea and the copy fits in nicely.

ace85le's picture
ace85le
Activity Score 3935

Very nice idea but I think it works just as strong WITHOUT the two boys playing in the background. Just the autistic kid talking to his shadow would be powerful enough. I would like more spotlight on him.

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murugesh's picture
murugesh
Activity Score 75

u r right...

cannes lion's picture
cannes lion
Activity Score 3

Great idea!

It's strong and to the point. I like it..

@ace85le: Maybe the kids playing are there in order to be more obvious that the first kid is "different"

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

very touching. . .

message conveyed.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Richard Finch's picture
Richard Finch
Activity Score 201

Bravo!
Lovely idea and the copy fits in nicely.

SAM75's picture
SAM75
Activity Score 220

Good graphic. Right to the point, and of course SHOCKING.

Glut's picture
Glut
Activity Score 3935

perhaps with a different art work this would be much better.

Richard Finch's picture
Richard Finch
Activity Score 201

To be honest, I don't agree.

I think the artwork hits the spot, as it isn't cocky, or complicated.
It has a certain innocence to it, similar to a child's painting that embeds the original feeling you get after understanding the message.

ryantammkt's picture
ryantammkt
Activity Score 210

it s so moving!

shortafella's picture
shortafella
Activity Score 1063

buna treaba, boys!:)

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