HelpAutism.ro / Asociatia de Terapie Comportamentala Aplicata & Asociatia Help Malin: The shadow
Don't condemn him to a life of loneliness.
HelpAutism.ro
Advertising Agency: Mercury 360, Romania
Group Creative Director: Ciprian Banica
Creative Director: Liviu Turcanu
Art director / Illustrator: Emanuel Borcescu
Copywriter: Ciprian Banica
11 Comments
Very nice idea but I think it works just as strong WITHOUT the two boys playing in the background. Just the autistic kid talking to his shadow would be powerful enough. I would like more spotlight on him.
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u r right...
Great idea!
It's strong and to the point. I like it..
@ace85le: Maybe the kids playing are there in order to be more obvious that the first kid is "different"
very touching. . .
message conveyed.
"If you are irritated by every rub, how will you be polished?"
— Rumi
Bravo!
Lovely idea and the copy fits in nicely.
Like it. Nice illustration.
Good graphic. Right to the point, and of course SHOCKING.
perhaps with a different art work this would be much better.
To be honest, I don't agree.
I think the artwork hits the spot, as it isn't cocky, or complicated.
It has a certain innocence to it, similar to a child's painting that embeds the original feeling you get after understanding the message.
it s so moving!
buna treaba, boys!:)
hopa, scuze