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Helmet

Published/Aired: 
October 2008
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Description: 

To view more of the campaign, visit http://www.thingsarefine.org

Advertising Agency: Borders Perrin Norrander, Portland, USA
Art directors: Jeremy Boland, Nick Kamei
Copywriters: John Heinsma, Bem Jimmerson
Creative Director: Terry Schneider
Illustration: Eric Stevens/Tower of Babel & Jeremy Boland

Comments (13)

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Highest Rated

digifool's picture
digifool
264 Activity Scores

What are we going to do about it? Vote. Obviously you missed the point of these posters.

The thing that bothers me is somehow people think a call to action can't be implied. It has to be spelled out with a starburst with "ACT NOW"nestled neatly inside it. In this case the call to action is strongly implied. And the painfully obvious execution is exactly why this campaign works.

And I hate to break it to you but there is a large faction of the US population that don't know the issues and are not reading the news papers. This campaign was not aimed towards the informed. Believe me, this is a lot clearer than an 1000 word editorial spread or a convoluted, biased newscast. Even for the interested, following politics can make your head explode with irrelevant information.

Still a thumbs up from me.

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